In this episode, Yoda tells us why playable ads are driving innovation and growth. Or it might be one of our freakishly awesome guests who are competing for some of Peggy’s free Bitcoin. We chat with Akseli Virtanen of Traplight Games, Lomit Patel from IMVU, Tyler Black from Hyper Hippo, and Alexandra Vornle von Haagenfels, who has the longest name in recorded history and is also the International Creative Manager at  Liftoff.

Our focus: playable ads. 

What makes them work, what makes them fail, and where you should use them. Check it out!

Once again we gather 3 amazing mobile marketers and promise them free bitcoin for acting silly and spilling all their best tips. Of course, we never pay up. But we do get crazy-good insights into marketing fitness apps ... and dirt on their biggest mistakes, including one that locked a client out of Facebook and got someone fired.

In this episode John Koetsier and Peggy Anne Salz chat with:

We chat fitness (or lack thereof), ATT in iOS 14.5 (everyone needs to show it, apparently), Dogecoin and Elon Musk, and we play a few games, including Ad Win of the Week and Marketing Mogul. Check it out, join the fun, and subscribe. Also, if you want to be on the show, reach out to Peggy and John on Twitter.

This is the newest episode of Mobile Heroes Uncensored and it's also the funniest. And most insightful. Plus longest (just joking). And best. Well, it's definitely the most recent. 

In addition, it comes with same-day delivery and a full money-back guarantee!

Video ads are the fastest-growing (we've got the numbers) and the most lucrative (just guessing on this one) sector of mobile advertising, and we dive into color theory and usage and pricing and how to build them and about 3.72% of everything else you need to know about mobile video advertising. Plus, of course, we play evil games and reveal all our guests' deepest and darkest secret, insecurities, and deep-seated vulnerabilities in a barely-functional we say "panel," they say "group therapy session."

Our guests, who outshine our soon-to-be-jobless hosts in every way imaginable except sheer animal sex appeal, include:

- Lukasz Kwiecien, Head of Marketing @ Gamesture

- Pierre Strubelt, Senior Affiliate Marketing Manager @ Lovoo

- Deanna Ulrich, Manager, Ad Creative @ Liftoff

- Etienne de Guébrian, head of UA @ Gazeus Games 

Enjoy! 

(Oh ... and email [email protected] for $0 back if we fail, as expected, to meet your impossibly lofty expectations!)

:-)

2020 was a horrible year for the world, but as we got more virtual, many app verticals had a breakout year. How is that transitioning into 2021 in a confusing post-pandemic, still-pandemic, third-wave, partially-vaccinated reality? In addition to yanking their chains a little, we coax some amazing insight from Annica Lin, director of performance marketing and CRM at Thimble, Roberto Salem, Head of Growth at Pawp, Iain Russell, Head of Performance Marketing at Moneyhub, and Kyle Sausser, Growth and Partnerships Manager at Acorns.

Plus, of course, we have a free Lambo to give away and bad jokes to tell and awkward positions to put our guests in :-)

This is episode 3 of Mobile Heroes Uncensored, with hosts John Koetsier and Peggy Anne Salz.

Watch the whole thing in stunning not-quite-HD at https://www.heroes.liftoff.io/mobile-heroes-uncensored/

It's hard to understand why, but Liftoff ordered a second episode of Mobile Heroes Uncensored, with John Koetsier and Peggy Anne Salz. As usual, we totally screw it up only to be saved by our horribly great guests: Jason Conger, Head of UA, Wooga; Claire Rozain, UA manager, Product Madness; Melanie Zimmermann, Head of Marketing, Wooga; Assaf Shalev, Head of Creative Marketing, Playstudios.

What we talk about, besides free Lambos and astrology?

 - IDFA (yep, still on that meal ticket)

 - Creative (apparently it matters)

 - Craft beer (sounds better than it tastes)

 - Mobile news (really)

 - Mobile heroes in the news

 - Dating

 - And yes, a whole lot of insight around how to win when you don't have IDFA or granular device-level data anymore

So check it out! And share! And let us know if you liked it. (But only if you did.)

Joking. Sorta.

This very first episode of Mobile Heroes Uncensored is currently the best. And the worst. And it's definitely the funniest, with the most awfully good guests too.

In this inaugural episode John Koetsier and Peggy Anne Salz chat to leaders from InMobi, Liftoff, Vungle, Singular, and Fyber and force them to reveal their deepest, darkest secrets, their ultimate fears and most private fantasies (ALL ABOUT THE INDUSTRY. WOW.) And yeah, we also talk IDFA and iOS 14 and why the best marketers won't suffer.

Check it out in video form as well on Liftoff's website: https://liftoff.io/