In this first episode, Knowledge Mobilization: Making Memes that Matter, Dr. Christine Schreyer and UBCO alumna Madi Lekei review what a meme is, how to make them, and ways to incorporate memes into research, and the benefits of using memes as a form of knowledge mobilization. Note: In this episode, we refer to being Twitter users and followers. At the time of this recording, Twitter had not been sold and changed to X. This publication has been assigned ISBN 978-1-988804-43-9