Mobile Interactions Now

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Nicole Scheffler from Cisco and Diva Tech Talk shares her journey through the hardcore engineering and network security space, and discusses what changes she’s seeing that can make it easier for women to participate in the tech sector.

Hosted on Acast. See acast.com/privacy for more information.

Some businesses are intrinsically complex. Too many parties involved. Too many idiosyncratic processes. Myriads of siloed systems. Too complex for a simple, fast mobile interaction.

Or is it? In this episode, I sit down with Haley Evans, Product Manager at TriumphPay, to discuss what’s really involved in designing great user experiences while masking the complexities going on behind the scenes. As a payment processing platform for the logistics industry, Haley’s team has to address the general requirements of processing payments at scale while also meeting the varying needs of the logistics industry.

Hosted on Acast. See acast.com/privacy for more information.

If I have to pick an industry that draws the most attention when new technology is introduced, it would have to be sports.

The changes go beyond the fancy high-tech arenas, the latest wearables and other gears sported by celebrity athletes. The entire interaction has changed: how fans consume sports (increasing on mobile), how the content is streamed and played back, how data is being generated and analyzed to train and recruit athletes — and to keep immersed fans engaged.

In this episode, we’ll look at the fast-changing relationships between sports and tech, focusing on communication tools used by tech companies to support their users to get the most out of new features and to share the experiences with the entire ecosystem (the coaches, players, parents, fans, recruiters, etc.).

Hosted on Acast. See acast.com/privacy for more information.

Where there’s market fragmentation, there’s a billion-dollar opportunity for a search platform – or is there? As a consumer who prizes convenience, fashion is one thing I still buy from I-can’t-count-how-many sources. A lot less now than a few years ago, but still… Why?

In this episode, we’ll sit down with Chris Pook, VP of Retention at a global fashion search company Lyst, and find out what it means to shop for fashion in the era of Google and Spotify. We’ll delve into what’s really shaping the user journey on Lyst – and how Chris is using technological tools and data to grow customer acquisition and retention. And yes, how to make the entire shopping experience smarter and more personalized for mobile users.

Hosted on Acast. See acast.com/privacy for more information.

Many people would not consider texting back when they get a text message from a retailer or any other businesses. In many cases, they simply couldn’t. But that’s changing. With broader adoption among retailers and e-commerce brands, companies are starting to use text messaging to have two-way conversations with their customers, as an effective way to improve customer experience while solving problems quicker. The growing availability of communication APIs is making it easier for many companies to integrate new communication channels and features to keep up with the changing communication behavior of their customers. 

Today we’ll look at how two-way text messaging is the next step in interaction between brands and the consumer. It will use examples of how the technology operates in a real world setting already and what possibilities there are for the future. We will look at the tech as a whole but also focus on enabling companies to add two-way texting capabilities into their business applications and workflows.

Hosted on Acast. See acast.com/privacy for more information.

As businesses across industries are increasingly required to respond dynamically to the changing needs of their markets, the back-office operations, such as workforce management, are also being challenged with improving their tools and processes to meet the evolving business requirements. Whether it’s a modern gig economy company or a traditional business like a restaurant, the use of contract workers is playing a key role in how businesses are looking to stay nimbler. However, this growing trend comes with new complexities that businesses have to address to reduce operational friction, help contract workers strike the work-life balance, and satisfy their compliance requirements. 

In this episode, I sit down with John Coldicutt , CMO of Planday, to discuss the new challenges and pains involved in managing the modern workforce, delving into some granular details such as scheduling, processing expenses and other daily operations. I will also ask John to drop some knowledge and data on what he learned from the users of Planday’s cloud-based workforce management solution. We’ll also cover new tech tools and communication practices, focusing on mobile communications between the company and its contract workers.

Hosted on Acast. See acast.com/privacy for more information.

As businesses across industries are increasingly required to use omnichannel communications and customer data to respond quicker to the changing needs of their markets, many companies are improving their existing tools and processes to meet the evolving business requirements. Whether it’s 50-year old email technology or 40-year old SMS texting – or newfangled chat apps – the use of communication channels are rapidly changing.

In this episode, I sit down with Justin Keller, VP of Marketing at Sigstr, to discuss the new challenges and pains involved in managing today’s marketing engagement tools, delving into some granular details such as transforming digital corporate boilerplates (like email signatures) into a marketing tool, and harnessing customer insights from communication/interaction data. I will also ask Justin to drop some knowledge and data on what he learned from the users of Sigstr’s cloud-based marketing solution. We’ll also cover new tech tools and communication practices, focusing on mobile communications between the company and its customers.

Hosted on Acast. See acast.com/privacy for more information.