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Mobile, Millennials, and…Moms? (Thinks Out Loud Episode 256) – Headlines and Show Notes
I've talked before about the "end of Millennials" and how we need to think about the world's largest demographic cohort not as "Millennials," but as "adults under 40." Well, research from Pew highlights exactly how why that's even more important than you may have realized…and got me thinking about what mobile, millennial moms mean for marketers today.
The latest episode of Thinks Out Loud takes a look at mobile, millennials and moms to uncover how those will shape your marketing over the next year or two — and why you want to be thinking about your business for years to come.
Want to learn more? Here are the show notes for you:
Relevant Links:
* Millennials are the most tech-saturated generation of parents yet. It isn’t always a good thing. – The Washington Post
* In the U.S., 17 million Millennial moms | Pew Research Center
* Where Millennials end and Generation Z begins | Pew Research Center
* Smartphone, Social Media Users Have Broader Social Networks In Emerging Economies | Pew Research Center
* Mobile Technology and Home Broadband 2019 | Pew Research Center
* The End of Millennials (Thinks Out Loud Episode 224)
* The Mobile-Social Commerce Connection – Thinks Out Loud Episode 118
* Why Mobile and Data Go Hand-in-Hand for Marketers (Thinks Out Loud Episode 253)
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