Mobile Presence

Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz catches up with Lior Barak--Managing Partner of Tale About Data, a company offering consulting services and software to meet the needs of startups and other growing companies facing data challenges--to explore how companies can prepare to drive automation and overcome the obstacles that can stop teams in their tracks. Lior also details the steps to adopt marketing automation and the tools his company has built to make marketing activities simpler by focusing on the data that truly matters.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

​Latest data on mobile ad fraud reckons $2.3 billion in spend was subject to app install fraud over the first six months of 2019. It’s up to marketers to keep a watch for suspicious activity in their apps (or campaign results that look too good to be true). Our host Peggy Anne Salz catches up with Tyler Cooper--Head of User Acquisition, TextNow, a leading cloud communications company that also offers a free calling and texting app--to discuss how marketers can best prepare to combat fraud. Tyler, a Mobile Hero recognized for her app marketing achievement, talks about the signs of ad fraud and the importance of establishing a baseline to evaluate the normal behavior of your app users. He also chats about Search Engine Marketing (SEM) and why you need to factor in the impact of your campaign performance on organic install counts.​

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates also enjoy a high level of trust with mobile-first consumers who rely on their recommendations to make purchase decisions. Our host Peggy Anne Salz catches up with Erica Carter-- a Mobile Hero recognized for her app marketing achievements--to get the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results. Erica, who was recently at Ibotta, also discusses the importance of providing your affiliates the right ad creatives and measuring the impact.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a cookie can’t track across devices. This is where you need data and--more importantly--the capability to market to people, not platforms. Our host Peggy Anne Salz catches up with Stefan Blumenthal, Country Manager DACH, and Sandra Stenzel, Data Consultant, at Zeotap, to discuss the rise of people-based marketing and how marketers can approach this opportunity in a privacy-friendly way. Stefan and Sandra tell us about Zeotap--a data platform that makes large-scale, deterministic data assets easily accessible to the digital advertising market--and share how Unilever uses people-based marketing to enhance and elevate digital marketing campaigns.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Apple allows in-app purchases to appear in-app store search results, but are they really the new "gold mine" for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube--a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization--to talk about new developments impacting ASO. This episode looks at how you can optimize in-app purchase copy with relevant and enticing keywords and why Dave is convinced granularity and personalization are poised to be “the next big thing” hitting the app stores.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Success can be its own worst enemy, which is why smart marketers mix it up and shift strategies to take advantage of new partners and new approaches. But what are useful guidelines to follow when choosing and vetting a DSP, and how many is too many? Our host Peggy Anne Salz runs through best practices with Kurt Geater Mobile Marketing Manager at Groupon,  the worldwide e-commerce marketplace that connects subscribers with local merchants by offering activities, travel, goods and services. Kurt, a Mobile Hero recognized for his app marketing achievements, also draws from his earlier career experience working at a DSP to highlight what marketers need to watch before they take the plunge. He also offers us his take on channels such as Reddit and weighs on the 2019 trends that will have lasting impact and importance into 2020.

Whether you want to amplify your personal brand or promote your company to potential talent, video interviews can be transformational. But the real impact comes when the only obstacle to what we can achieve is our imagination and not technology (or budget). Our host Peggy Anne Salz welcomes back Mario Arabov, Co-Founder and COO of LAMA, the startup behind a new video QA app that allows everyone on the planet to produce and distribute short interviews. Mario updates us on his company, his platform, his latest release apps and his evolving strategy to offer an "interview-as-a-service" model to power B2B marketing. He also discusses his incredible traction with newsletter publishers and media companies who are using it to complement their content offers and engage new audiences. Finally, he shares the conversion rates for video, how to create a high performing video and why LAMA's new premium offer (that starts at €149) offers value for money.

As an app marketer, you have a clear goal: to design the optimal ad experience that will engage your audience and growth your revenues in the process. How can you best monetize your audience with ads? What are the metrics to watch? Where should ads appear and how can they best engage? We get straight answers to crucial questions when our host Peggy Anne Salz catches up with Nadav Ashkenazy, VP Global Partnerships, ironSource, a company that builds technologies to help app developers take their apps to the next level. IronSource provides the industry’s largest in-app video network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. Nadav, who works closely with some of the world’s largest gaming app companies, draws from his first-hand experience to provide top tips on the best ad units and his take on the hottest app marketing trends.

Nothing makes people click on an ad faster than a smart and compelling call-to-action. But message ad copy has to be more than strong and enticing. It should fit what your customer is looking for when they get to your landing page. More importantly, it has to match their sense of urgency. Our host Peggy Anne Salz catches up with Steffen Horst, CEO and Co-Founder of Symphonic Digital, a company providing underserved small and medium-size companies affordable, tailored digital marketing solutions. Steffen walks us through the three states of urgency (Low, Medium and High) and shares how marketers can use search terms to intuit if users are low-risk or high-value. One piece of advice: it pays to appeal to searchers looking for "free." Winning them now with a free trial or similar perk may make them more willing to pay later for the real deal.

Restaurants and retails brands are learning to leverage purchase data to understand, predict and influence how their customers make their buying decisions. These insights allow them to create personalized messaging and marketing initiatives that drive sales and thrive both in real-life and online. On the heels of exciting news that PepsiCo Foodservice has established Digital Lab to drive a better consumer experience, we catch up with Mobivity, a company involved in the lab and working to pinpoint and improve incremental occasions, such as checkout, when brands can best deliver personalized experiences that delight consumers.Dennis Becker, CEO of Mobivity, talks about the company's evolution and shares the case of Smashburger, which used Mobivity's technology to capture basket-level POS data and transform a simple printed receipt at the checkout into a dynamic communications medium. In just 45 days, participating Smashburger restaurants printed over 1.2 million coupon-enhanced receipts, driving more than 15,000 redemptions. What's more, returning customers even spent more while being rewarded for their loyalty to Smashburger.