Mobile Presence

The AppsFlyer Performance Index is back with Edition VII, offering app marketers the most comprehensive report card on the performance of mobile media sources and ad network partners during the first half of 2018. The Index has new names, fresh data, and some surprises. Our host Peggy Anne Salz from MobileGroove catches up with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss how the Index was started, how it has involved and the insights it offers. Shani also details the data and the significant shifts (and big opportunities) app marketers need to know to make business decisions and grow their app.
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App marketers operate in a global market, but not many localize their app, adapting to the cultural differences and nuances that can make or break their campaigns. Dating apps wrote the book on consumer engagement and our host Peggy Anne Salz catches up with Marco Gerlach, Director of Growth EMEA at Mobile Trend, the company behind flirt dating chat app Yoomee. They discuss how the company has tapped localization to expand its app footprint. Marco, who is also a Mobile Hero recognized for his app marketing accomplishments, delves into the key characteristics of users across countries and regions, including Europe, marketers must know to plan and achieve global success.

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When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive. Our host Peggy Anne Salz catches up with Michael Paxman, Product Research Manager for Europe and Japan at Adjust, a global leading measurement company providing analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, to discuss the scary truth about SDK spoofing. Mike explains why marketers can’t hope to put an end to SDK spoofing—ever. But marketers can beat fraudsters with an approach that makes sure their crime doesn’t pay. Mike also discusses a new update to the company’s free benchmarking tool that marketers can use to compare their apps against the rest and check if their own performance metrics are on the mark or missing targets by a mile.

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Topline numbers show eSports has made it to the big leagues--which is why many publishers are aligning with Skillz. Its mobile eSports platform connects billions of mobile gamers through competition. Our host Peggy Anne Salz from MobileGroove catches up with Justin Sampson, Manager of User Acquisition at Skillz, to discuss how he and his team draw from audience insights to acquire and activate users with a deep passion for gameplay without digging deep into their budget to do it. Justin, a Mobile Hero recognized for his app marketing expertise, shares some of the secrets behind his top-performing campaigns and creatives and valuable advice for marketers determined to be (and stay) at the top of their game.

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What’s the best way to reach and engage your audience with content and messaging in a meaningful way that is effective and respects their demand for an amazing experience? It’s the 64 million-dollar question and our host Peggy Anne Salz gets the answers from Anshul Kudal, Serial Intrapreneur with mobile carrier Telefónica. Anshul talks about how AI, specifically the company’s Preciso prediction engine product, is helping marketers understand the signals from the smartphone sensors that identify ideal moments to engage. They also discuss why it’s important to know--and predict--the signs of boredom and other moods to encourage interaction that will drive results.
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One way to grow your app is to buy mobile advertising in a way sure to support your strategy and objectives. Up until now, the focus has been on performance and buying on a cost per install or a cost per action. But there is a better and smarter way. Our host Peggy Anne Salz from MobileGroove catches up with Sergey Grytsuk-- Lead UA Manager at Playrix,a leading mobile game development company, and Mobile Hero recognized for his app marketing expertise--to discuss why marketers should switch to buying on CPM. You get what you pay for, and Sergey tells us why buying on CPM is the best (and cheapest) way to get quality traffic at low risk. Since marketers are paying for impressions, not actions, he says, it also rules out much of mobile ad fraud from the get-go.

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Mobile video ads are gaining traction as the most effective monetization tool for all app publishers--not just games--because they provide users content they want without having to wait or pay for it. They also get high marks from app marketers since the ad format--one that enhances ads, not interrupts them--can boost retention. Our host Peggy Anne Salz catches up with Saurabh Bhatia, CEO and Co-Founder of Chocolate, a leading mobile video advertising firm for a crash course in the basics and the benefits. Saurabh also demystifies in-app header bidding, discussing how it works and what app publishers have to gain.

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The War For Talent is raging as companies across all verticals understand that the ability to attract, develop, and retain talent will decide whether they fly or fail. But companies are bumping up against a new reality in the war for talent: People want to find jobs and work in a way that more real-time and more like a conversation. Chatbots are gaining serious traction as a way to deliver on both counts, and our host Peggy Anne Salz from MobileGroove catches up with Luc Dudler, Founder and CEO of Jobpal, a Berlin-based tech venture specialized in the development of chatbots for the recruiting and talent acquisition. They discuss why chatbots are a fit for much more than customer service and how chatbots are blurring the lines between desktop, mobile, voice, text and--everything (!) Luc also reveals talks about the company’s top name clients in Europe and the U.S. and company plans to expand to Asia using WeChat as a platform.

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Latin America is a huge market poised for massive growth, where analysts forecast mobile games will be the dominant force by 2019, accounting for a whopping 48% of the total gaming revenues, over $3 billion. It’s a region you need to know better and our host Peggy Anne Salz taps the expertise and firsthand knowledge ofEtienne De Guebriant, User Acquisition Leader at Etermax, the leading game development company in Latin America, for a crash course. They cover what you need to know in order to focus spend and craft creatives to acquire and retain users for your gaming apps. But they also explore ways app marketers can adapt the data-driven approaches pioneered by gaming app growth marketers to reach and engage audiences at scale. It’s a lively and candid discussion with Etienne, a Mobile Hero recognized for his user acquisition expertise, packed with advice and observations you can use to make it big in LATAM.

Latin America is a huge market poised for massive growth, where analysts forecast mobile games will be the dominant force by 2019, accounting for a whopping 48% of the total gaming revenues, over $3 billion. It’s a region you need to know better and our host Peggy Anne Salz taps the expertise and firsthand knowledge of Etienne De Guebriant, User Acquisition Leader at Etermax, the leading game development company in Latin America, for a crash course. They cover what you need to know in order to focus spend and craft creatives to acquire and retain users for your gaming apps. But they also explore ways app marketers can adapt the data-driven approaches pioneered by gaming app growth marketers to reach and engage audiences at scale. It’s a lively and candid discussion with Etienne, a Mobile Hero recognized for his user acquisition expertise, packed with advice and observations you can use to make it big in LATAM.