In this episode and, the first of the campaign, Mobile UK Director of Policy and Communications Gareth Elliott is quizzed by Joanna Randall, founder of agency partner Purplefish.
As well as introducing the thinking behind Live Better Connected, the discussions centre around examples of how mobile innovation and technology is already making a difference in areas such as health, travel, work and lifestyle.
Find out more here: www.mobileuk.org/live-better-connected
#LiveBetterConnected