Digital Mountaineers

Moby Siddique (CEO & Co-Founder of RedPandas Digital)


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On this episode of Digital Mountaineers, host George Mackenzie speaks with Moby Siddique CEO & Co-founder of Red Pandas, a Sydney-based digital marketing agency.
About the guest: Moby Siddique is an Australian Inbound Marketing Professional, Digital Marketing Strategist, Speaker & Podcaster with over 10 years experience in the industry.
About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Airtasker, Little Caesars, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.
1:25 - COVID-19 Check in
3:27 - About Red Pandas.
4:29 - Discussion around customer value journey and contextual marketing
9:27 - 3 pieces of video content all businesses need
13:15 - Marketing videos vs sales videos
15:15 - How to translate face to face sales into a video
18:20 - Produced content vs low cost content
21:40 - Content repurposing framework
25:05 - Tik Tok discussion
30:33 - Tik Tok demographic changes and advice for Tik Tok
32:53 - How to pre-program trends on Tik Tok
35:57 - Hubspot discussion
39:00 - Working with Hubspot
40:38 - Discussions on automation
44:45 - Tips starting an agency
What is Digital Mountaineers?
Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.
Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.
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Digital MountaineersBy Uplers