In this episode, Julius and Ben continue their exploration of Demand Generation, focusing on strategies for Mid-Market and Enterprise settings dealing with complex products and high-ticket items. They unpack the three phases of demand—content, solution, and vendor—and reveal how to craft attention-grabbing, educational content that turns prospects into champions. Learn how to navigate blockers, decision-makers, and back-engineer targeting from customer data. Plus, discover why marketing-sales alignment and smart timelines are the secret to winning big deals.