In this episode, Felicia Reeves, CMO of Empower Brands, shares her insights on transitioning into a new leadership role, the importance of building trust and empathy, and simplifying marketing for franchisees. She emphasizes the significance of data in marketing, connecting marketing efforts to business impact, and fostering curiosity within teams. Felicia also discusses the role of authenticity in thought leadership and the challenges of harnessing data across multiple brands. Additionally, she touches on the potential of AI in marketing and the importance of consistency in personal branding.