In my consulting practice, I have counseled hundreds of start-up businesses. After making the decision on what to call your business, securing digital and legal rights to use the name, and all the branding, financial, and physical decisions that follow are – without a doubt – daunting.

But in this fast-moving world, often the decisions we make at the birth of our business change with the needs of our customers and our offerings. Today I am going to take you on a journey – my own as well as clients I have worked with in recent months – all represent RE-branding challenges.

Perhaps you are facing the need to rebrand your business. If so the considerations are different than when you were first starting out and the decisions you make can be critical to your future success.

We share a positive Ticketmaster customer service experience through the use of their online chat function. WalMart boosts their online presence through the introduction of their online grocery delivery service with a partnership with Uber, their WalMart Pay app, and statements from their CEO regarding the future of online retail. We also talk about a company we often do not discuss and that is eBay. eBay is making some very smart and insightful business decisions that may surprise you. And finally, the former Verizon “Can you hear me now?” guy has jumped ship to Sprint!

In the past ten years technology has progressed further than any point in time but the question must be asked is it moving to fast? Technology directly impacts businesses, our employment, our personal interactions and lifestyle. In certain situations it is practicable to be on the cutting edge; however, do you truly need that new phone every year? In this episode of Conversation Corner we take a look at the fast moving industry from three perspectives; Business, personal value and balancing life with technology.

Join us this week on Pink Flamingo RV Radio, as Team Flamingo continues their discussion about the Pismo Vintage Trailer Rally, their personal projects, and updates on show information. After visiting the Pismo event, we are lucky enough to have a conversation with the General Manager, Jay Jameson of Pismo Coast Village, where the rally is held each year! If you want to visit a superb RV Resort, you need to catch Jay's discussion! And, Monty Hutson of For Veterans Sake Foundation fills us in on his weekend at the Battleship USS Iowa, as he visited with the public and Veterans.

This week, Lyle and Dan took a break from the “news” and opted for a conversation that addressed a different part of society. Twenty-sixteen has been a bad year for the music industry. The hosts, being big fans of music, decided to take a half hour to talk about some of the musicians that we’ve lost, not yet halfway through the year. Click or tap play and hear what they have to say.

There is no question that the hottest thing in reaching marketing using digital resources is through video. But - What form? What platform? How long or short? How sophisticated? How often? The questions go on and it’s the primary reason many fail to ever get started.

Rick is joined this week by noted artist, Lee Wybranski. Lee Wybranski has been a professional artist since 1992. He formed his company in Philadelphia in 1995 (then known as Group W Art Works) as a fine art and graphic design studio and the exclusive publisher and agent for his work. On January 2, 2012, the business opened doors at its new location in Flagstaff, Arizona, and in 2013 the business changed names from Group W Art Works to Lee Wybranski Art & Design (LWAD).

We are surrounded daily by people that work hard, make an effort, and show kindness and generosity without being asked. Most of the time this goes unrecognized. It’s important to acknowledge hard work and outstanding performance, show people they are valued, and sometimes to simply show gratitude or appreciation.

We consider Memorial Day, we also report on the number of opportunities nonprofits and entrepreneurs are creating to provide those returning from service and the battlefield with jobs in the tech industry.  With Memorial Day just past us, we dive into the tech gadgets we are now using during holiday weekends and show how times have changed.  Rounding out the podcast, we celebrate knowing that Podcasts was a category on Jeopardy and discuss the future TV licensing battle brewing between Roku and Google.

Weather is beginning to get nice and events are starting to happen around town. This also means the Tehachapi Mountain voice will be around for the summer bringing your news and event updates.