Welcome to Modern Marketing & Measurement. Today, I’m joined by Juan Baron, Head of International and Global Accounts at Decentriq, a data collaboration platform. We talk about how brands can work across departments, publishers, retailers, and other partners without giving up control of their data, why auditability matters from the beginning, and how a flexible approach to data collaboration can lead to better insights and stronger business decisions.

Follow us on social!

• Linkedin

Welcome to Modern Marketing & Measurement. Our guest today is Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion. Marketers are putting more money into AI, but the return is not always keeping pace. Matt joins us to talk about why the problem often starts with disconnected data, how companies can create a clearer picture of marketing performance, and what needs to be in place before even more AI spending enters the 2027 budget.

Follow us on social!

• Linkedin

In this episode of Modern Marketing & Measurement, we are joined by Nick Morley, CEO of Lunio, to talk about why advertisers should not rely on ad platforms to grade their own homework. We discuss the hidden waste inside performance marketing, how independent verification can give marketers more confidence in their numbers, and why finding wasted spend creates an opportunity to reinvest in growth.

Follow us on social!

• Linkedin

In this episode of Modern Marketing and Measurement, we are joined by Gladys Kong, CEO of Azira, to talk about why more data does not necessarily lead to better marketing. We discuss how location and transaction data can provide a more complete picture of consumer behavior, why data has a shelf life, and how AI is giving marketers more time to ask questions, test ideas, and focus on strategy.

Follow us on social!

• Linkedin

Today's guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.

Follow us on social!

• Linkedin

We're wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences. Our guest is Jenny Stanley, Managing Director at Appetite Creative. We explore how connected packaging is becoming one of marketing's most measurable channels, why QR codes are the flexible answer to changing regulations, and how AI-powered personalization is turning everyday products into richer consumer experiences.

Follow us on social!

• Linkedin

Welcome back to Modern Marketing and Measurement. Today we are joined by Jake Bentham, Head of SEO at AgencyUK. We discuss what happens when impressions rise, clicks fall, and brands start worrying more about AI visibility than search rankings. Jake shares why traditional SEO fundamentals still matter, how schema markup and content structure influence LLM visibility, and why marketers shouldn't abandon proven strategies in the rush to chase the latest AI trend. It's a refreshingly practical conversation about measurement, experimentation, and what really drives visibility in a rapidly changing search landscape.

Follow us on social!

• Linkedin

Today we're joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation makes real time optimization possible, why AI should move beyond insights into orchestration, and how the industry is shifting toward buying media based on business outcomes instead of just impressions.

Follow us on social!

• Linkedin

Today we are joined by Bob Walczak, CEO of MadConnect, to talk about the infrastructure challenges behind AI, automation, and modern marketing. We discuss why the biggest bottleneck is not the AI model itself but the connections between platforms, how intelligent connectivity helps agents take action across complex tech stacks, and why the future belongs to organizations that can turn data, systems, and automation into real business outcomes.

Follow us on social!

• Linkedin

Today I'm joined by Vitaly Pecherskiy, CEO of StackAdapt. We discuss how AI is helping marketers cut through complexity, making personalization more practical, and shifting time away from repetitive tasks toward creativity, strategy, and growth. It's a look at where marketing technology is heading and what that means for the people using it every day.

Follow us on social!

• Linkedin