Adam Cox is joined by Simone Vincenzi, founder and owner of GTEx: a personal development training company. Simone is one of the UK’s leading speakers on the topic of authority and offers insight into how people and brands can increase their authority with their ideal customer or audience. Simone explains why things such as public speaking, media coverage, and other approaches can hugely impact a person’s perceived authority, leading to higher earning power and brand positioning in any market.