In this episode we'll study the Good Mythical Morning brand, and draw some parallels to things you could implement in your music brand. GMM has an INCREDIBLY powerful brand, and I consider them to be geniuses at branding and content creation, which is why I chose them for this brand analysis. From their name, to their content strategy, to their merch, GMM does an amazing job at sucking you into their world with everything they do. 

My YouTube Channel: https://www.youtube.com/andrewsouthworth

In this episode of Modern Music Marketing I discuss music promotion strategies with Matt Pelosi from Cyber PR. Matt is a music producer, but he does music marketing for a living, specializing in ad strategies and social media management for artists.

Video Version: https://youtu.be/fnwCDDYEswQ

Interview on Cyber PR's channel: https://www.youtube.com/watch?v=EWXeT...

Learn more about CyberPR: https://www.cyberprmusic.com/

The book I talk about late in the episode is Traffic Secrets by Russell Brunson. 

Young L3X is an independent hip-hop artist that makes a full time living with Spotify and Apple Music streaming revenue! He doesn't play shows, and makes minimal income from merch - so its essentially all just streaming which is incredible. Facebook ads were a core part of his success, and he's managed to build up to 280,000 monthly listeners on Spotify alone as of me writing this.

Video Version: https://youtu.be/ACtaWxQ8544

My course referenced in the video: https://generastudios.thrivecart.com/spotify-growth-machine

My YT channel:

https://www.youtube.com/andrewsouthworth

Young L3X: Spotify

In this episode I talk about the most important metrics and features on YouTube to grow your channel. Believe it or not, it's not all about keywords (it hasn't been since like 2012). The most important thing is the thumbnail, followed by the title. You want people to click your video, and watch the whole thing, and then get to the end-screens and watch another video. 

My YouTube channel:

https://www.youtube.com/andrewsouthworth

A lot of artists want to know how to make a living with music, so in this episode I talked with BigJerr (Scarlit), who makes a full time living teaching music production. He's an Ableton Certified Trainer, teaches at Icon Collective, has courses with Evenant, Warp Academy, and Academy FM, does one-on-one coaching and also does client mixing/mastering/remixing work.

Video version: https://youtu.be/O0zsdwy-Ba8

We talk about his journey with this interesting path in the music industry, how he would approach things if he was just getting started today, and a ton of general insight into the music industry.

Watch Jerry's YT: https://www.youtube.com/bigjerr

Listen to his music: https://hypeddit.com/link/lyqafl

How concerned should you be about bots when running ads? Do bots come from certain countries? Are there ways to make your ads invincible to bots? In this episode I explore this complex subject.

https://www.youtube.com/andrewsouthworth

If you've been wondering how to book shows as a rapper, how to grow on TikTok as a music artist, or how to develop a music marketing growth strategy this episode will be invaluable for you. In this episode of the Modern Music Marketing podcast I got to talk to Outlook The Rapper, who managed to leverage a song with only 1,700 views to get a festival show in Cuba performing for 6,000 people, and created a platform on TikTok that generates over 100,000 views per month.

Watch in video format: https://youtu.be/qoqO-HR8FnA

A lot of artists and producers want to know how to make a living with music, and Tom Dupree III has done exactly that. Tom has been signed to a label, played live arena's to over 30,000 people, but found his niche making a living playing drums on SoundBetter.

Video version: https://www.youtube.com/watch?v=ONelEM0-xLA

I'm a SubmitHub curator, and Jason Grishkoff is the founder of SubmitHub. In this chat we talk about how SubmitHub was started, how it works behind the scenes, and how artists can improve their chances when using the platform. If you aren't familiar with SubmitHub, basically its a tool for artists to market their music, by making it super easy for artists to pitch their songs to Spotify playlists, blogs, YouTube channels and more.

Check out SubmitHub: https://www.submithub.com/

Video: https://youtu.be/LSuzslcwZz4

A lot of artists and producers want to know how to make a living with music, and Ruslan has done exactly that. Ruslan is a hip-hop artist that has built up a powerful brand on multiple platforms, and helps other artists do the same through his record label. Not only that, but he's done it all organically without Facebook ads or playlist marketing. His Spotify is crushing it at 100k monthly listeners and 12,000 followers.

Anyone listening to this will LOVE his YT channel, where he covers a TON of valuable music business and music marketing topics: https://www.youtube.com/ruslankd

In this chat he shares the #1 tip he'd give artists to succeed in 2020 (that he actually uses), some of the things he did to blow up on social media and promote his music, how he approaches running ads and marketing his music on Spotify, and the best social media platform for up and coming artists.

Video Version: https://youtu.be/7X6xuOPPZDg