Modern Revenue Leader

Everybody thinks their company is fine and that RevOps will just professionalize the systems they already have. Paul Maxwell, founder of RevOps HQ, explains why the hardest part of installing RevOps is facing how ugly your organization actually is.

He breaks down why marketing, sales and customer success resist RevOps. Everyone is used to doing things their own way, and RevOps makes their work reportable, automatable and accountable. He also covers what you get in return: a revenue engine where top-line goals break down into subordinate goals, and you reinvest in the channels that actually move revenue.

Then he lays out the mechanics. Get on a CRM and refine your tech stack until everything is observable and reportable. Give every department metrics it owns, then run a regular review cadence where the people responsible get asked hard questions. Keep doing it.

Topics covered:

• Why RevOps starts with getting organized
• The myth of "we're already fine"
• Where the resistance comes from
• Making work reportable, automatable and accountable
• Turning revenue into a system
• Department-owned metrics
• Review cadences and accountability

Links:

• Meet with me: https://revopshq.com/meet
• Build your RevOps charter: https://revopscharter.com
• Train for a RevOps role: https://revopstraining.com

RevOps is the easiest job to get started in and the hardest job to do well. Paul Maxwell, founder of RevOps HQ, explains how to break in.

He starts with what RevOps actually is and how it differs from marketing ops, sales ops, CS ops, product ops and finance ops. He covers how to use the department you already know as your entry point, why tolerance for ambiguity matters more than knowing everything, and the three capabilities the job runs on: abstraction, diagramming, and business intelligence.

Then he gets practical. Read one book on RevOps, any book, and start a tiny business of your own, like a t-shirt store or a book. Run it from TAM to close to lifetime value, and you'll learn more than most courses teach.

Finally, he shares the one question every RevOps professional has to come back to: how much money do you want to make?

Topics covered:

• What RevOps is and isn't
• Starting from the department you know
• Abstraction, diagramming and BI as core skills
• Why RevOps is a visual skill set
• The start-your-own-business hack
• RevOps as an extension of the CEO's executive function
• The North Star question

Links:

• Meet with me: https://revopshq.com/meet
• Train for a RevOps role: https://revopstraining.com
• Build your RevOps charter: https://revopscharter.com