Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Modernizing Impact Strategy with Neelima Grover of Q2Impact


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Losing 85% of her company portfolio became the catalyst for radical reinvention. In this episode, we're joined by Neelima Grover, Founder and CEO of Q2IMPACT. She shares hard-won insights from navigating transformation, crisis and reinvention at the helm of a global consulting firm. 


Neelima explores how Q2IMPACT, after losing 85% of its business due to a governmental shift, pivoted to become an AI-first organization while continuing to serve global development and national security needs. She reflects on resilience, leadership and rebuilding from the ground up. 


Key Takeaways:


00:00 Introduction.

01:52 Q2IMPACT delivers reliable data that drives efficiency, productivity and ROI.

04:36 The team sustains work in 96 countries through local hiring and partnerships.

10:10 Maverick uses 27 years of data to generate predictive insights with AI.

12:54 A policy shift erased 85% of growth plans, triggering major transformation.

18:47 In crisis, choosing action and community over despair paved the way forward.

22:01 Take a breath, stay clear-headed and move fast to manage financial impact.

24:59 Build resilient teams that adapt and sprint through constant change.

28:13 Closed doors lead to open ones — find the opportunity and act on it.


Resources Mentioned: 


Neelima Grover -

https://www.linkedin.com/in/neelima-grover


Q2IMPACT LinkedIn -

https://www.linkedin.com/company/q2impact


Q2IMPACT website -

https://q2impact.com/



This episode is brought to you by Content Allies.


Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 


We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 


You show up and have conversations; we handle everything else. Learn more at ContentAllies.com 



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