In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab-with-adam-ochman

Podcast Breakdown

00:00 - 07:00 Meet Adam Ochman
07:00 - 09:00 Evolution of Content
09:00 - 11:00 Getting comfortable being uncomfortable
11:00 - 17:00 What is TripAdvisor?
17:30 - 20:00 TripAdvisor and the data behind it
20:00 - 24:00 AI interactions
24:00 - 28:00 Authenticity of the TripAdvisor Community
28:00 - 30:00 Vendor Side of the Community
34:00 - 43:00 Culture
43:00 - 45:00 What's next?