Modrn Business

Alex Oswiecinski is the Founder of Prospect Direct, a platform that uses a combination of data science, automation, and highly refined cold prospecting strategies to identify and deliver financially qualified prospects who are ready to look at your brand. Whether thats for a future date when the economy gets going again, or investing now, Prospect Direct is a very budget friendly way to keep your pipeline flowing.

In this episode we first talk about the State of the union and dig in to the hard data of what sectors are still seeing a lot of action. This is done from a very non biased prospective, as Alex cares about arming franchisors with factual information.

We also discuss:

- advice on what brands should do (at minimum) to keep their pipeline growing

- Prospect Direct, what is it & how does it work

- and much more!

Email me at [email protected] if you would like to meet Alex or learn more.

-Rh

Matt Friedman, founder and CEO of Wing Zone, and Justin engage in a spirited discussion about:

-How and why Wing Zone sales are up since the start of the coronavirus crisis

-How consumer expectations for restaurants are rapidly changing (and what that means for your marketing calendar)

Why massive job loss and 401K value depletion may create a favorable labor market for the franchise industry

-How franchisors need to evolve both to support existing franchisees and appeal to new partner candidates

-How digital and social will play a more important role than ever in franchise lead generation efforts

In this special COVID-19 edition, co-host Zack Fishman chats with Tim Vogel, CEO/Founder of Scenthound on the podcast. In this refreshingly positive interview, we dive deep into how they are managing crisis amid this pandemic, how dogs are helping us through these crazy times, how his team is preparing for life after COVID-19 and why he believes Scenthound's tech-inspired heritage will position his brand for success in the future.

In this episode I first share what it was like having COVID 19 and deliver some inspiration for those that are fearful of catching the virus.

Then I pivot to talk about what we (at Rallio.com) are seeing happen with the many franchise brands we serve, namely SLASHING paid ads budget and working on organic strategies..

Lastly I present a solution to the "algorithm problem" that marketers face: ACTIVATE your customers and employees to Rally around your brand and incentivize them to become "micro influencers" on their personal social profiles.

Here is a link to me discussing my experience with COVID 19 in more detail on the "Success Made To Last" podcast: https://www.blogtalkradio.com/successmadetolast/2020/04/03/success-made-to-last-with-covid-19-survivor-ryan-hicks-host-of-biz-podcast

In this special Modrn Business Series, Emerging and Essential, co-host Zack Fishman talks to Hansel Lynn, the founder/CEO of theCoderSchool. In this segment, we discuss their pivot to remote coding for children, how to be nimble amid a crisis and some new discoveries theCoderSchool made during the pandemic that will allow them to move their brand forward post-COVID 19.

Bernard Birnbaum is the CEO of The Warrior Factory, an emerging franchise offering American Ninja Warrior-style obstacle course training and fun to kids and adults alike. In this episode, Bernard shares his thoughts on creating a brand community based on shared values and passions, the importance of aligning those values with hands-on franchise owners, and the opportunities and challenges of being a category-creator and educating the marketplace.

Today our guest on the podcast is Jones Loflin. Jones and I met at IFA 2020 in Orlando Florida as a booth neighbor! We got to talking and I knew I wanted to host him on the Podcast.

Mr. Loflin is is a speaker, author and sought after trainer. His books include: Juggling Elephants, Always Growing, Getting to It, and Getting the Blue Ribbon. Focus areas include: work life balance, time management, leadership development, and adapting to change.

A sample franchise clients he works with includes: Tractor Supply, Choice Hotels, Taco Johns, and Interim Healthcare

One of his interesting pieces of past work that most folks in our audience would recognize: Jones worked as a “Trainer of Trainers” for the author of the best- selling book, Who Moved My Cheese? (involved training individuals from the US and other countries how to use the change model in their organizations)

Based in North Carolina.

Enjoy this episode as we explore all of the above, and get into topics ranging from:

-Helping others with the struggle of too much to do

-Highly effective leadership lessons and metaphors that help drive profitability at the franchisee level

-A thought experiment on how to increase productivity

-What the heck is work life balance anyways

-The three rings of success in your personal "three ring circus" of life

-The impact of technology on productivity and time management (positive and negative)

-How leadership is different today compared to 10 years ago, 5 years ago, and even less than one month ago

-Change management in these tough times

Website Link for more content from Jones Loflin: www.jonesloflin.com/modrn

Audio Engineer: ben Kliever

In this episode recorded on Friday March 20th 2020, we address the current reality head on, AND use some historical context to discuss when we expect to see a rebound in franchise growth.

Obviously we have never before seen a crisis quite like this. However, we do have multiple crisis over the past four decades that have rocked the franchise world and sown massive unpredictability. Thus, we know how markets react to recessions and uncertainty.

Using that context as a basis (and also looking at the COVID-19 numbers across the globe as this pandemic spreads with certain countries being affected months ahead of others)... we can rub the crystal ball and make some predictions.

In this episode we address:

-What is happening

-How long do we think it will last and when do we think we will see growth again

-What industries will bounce back

-Who will not bounce back

-What does a "survival plan" look like

-Why its important to spend time on your long term strategy too

-What is PE thinking

-The effect on the workforce

-The silver lining in all of this madness

-What cultures will thrive

-The global impact

-And much more

Source for the numbers cited in the podcast: https://www.worldometers.info/coronavirus/

Audio Engineer:

Ben Kliever: [email protected]

Please subscribe and share with your friends and colleagues!

Cheers,

For this episode of Modrn Business, co-host Zack Fishman hops on the phone with a hot new sushi concept sweeping South Florida, Sushi Sake. Zack and Sushi Sake's VP of Franchise Development, Junior Schwank, talk about how they use ghost kitchens to test out markets for expansion, how they use their Postmates partnership as an asset and their use of analytics to figure out where a location will succeed the best. To learn more about Sushi Sake, head over to sushisakemiami.com and click the franchise tab!

Our newest podcast, The Nexus, is hosted by Justin Mink (SVP of Sales at Scorpion) and explores the intersection of branding, culture, and marketing in the franchise industry. The franchise model presents unique challenges for leaders dedicated to building exceptional brands with world-class cultures. Each episode, Justin talk with franchise leaders whose teams masterfully execute brand-building and work to ensure that marketing bolsters the power of their brands across national and even global footprints.

In this first episode of The Nexus, Justin explores how Alex Bingham, CEO of The Little Gym, has grown his brand over a span of more than 19 years in to a global powerhouse with hundreds of locations in 30+ countries.

In a discussion recorded live on the floor of the 2020 IFA Convention, Alex talks about his passion for creating a culture that fosters healthy dissent and gives the thousands of people in the system a stake in the brand and their vision.