In this episode, B2B sales expert Moeed Amin and podcast host Fred Copestake discuss the 8 elements of trust, including a 'new' one that Moeed's research is showing to be key. Key points include: - Why you should feel guilty - Pure generosity does not work - Get 'in the river' to influence better Connect with Moeed on LinkedIn, and find him through the Clubhouse app. Connect with your host Fred Copestake at https://linktr.ee/fredcopestake. Podcast sponsored by Remaster Media.