We start this episode of Mojo Minutes with shoutouts to those who took steps and leaps and shared vulnerably over the weekend!

Seth Godin, among others, has said that "Price is a Story" - so what story is it telling? What stories do we make up about pricing? What assumptions do we make about someone else's pricing or about what our customers may think about the price of one of our offers?

Jennifer discussed how pricing is often arbitrary, using the example of car pricing to illustrate how the same underlying product can have vastly different price tags based on the story and brand. She encouraged the group to examine the assumptions and stories they tell themselves about pricing their own offers. Challenge participants may decide to make their own tests or experiments with pricing.