Jennifer discusses the concept of adding and removing things in one's business and content, drawing an analogy to the process of sculpting stone. She shares a personal story about an art class in high school where she observed a student working on a stone sculpture, and how the process of removing material to reveal the desired shape was fascinating to her. This leads to a discussion about the importance of being intentional about what to add and what to remove in one's content and business.

Keep trying new things, experimenting, but don't be afraid to stop doing something either. Participants shared examples of trying things and changing - including their domain names, services, and more.