We lean into the quote "Is the Juice Worth the Squeeze?", repurposing content, and telling the story that only you can tell - advice from Ann Handley, author of Everybody Writes.

The group discussed the importance of repurposing and reusing content, rather than constantly creating new material. Examples were provided of how to reuse blog posts, emails, and other content by making minor tweaks and updates. The group emphasized that it's okay to share the same or similar content multiple times, as different people will engage with it at different times.

We emphasized that each person's unique experiences, perspective, and voice are what make their content valuable, rather than trying to sound like a generic corporate entity. Sharing personal stories and insights was encouraged as a way to connect with an audience. You all have stories to tell - start saving them and using them.