Are you old enough to remember the famous McDonald's jingle with " Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun… McDonald’s didn’t say, ‘secret mayo-ketchup mix.’ They branded it as special sauce. That one phrase set them apart and made people curious. Your voice works the same way. It’s your special sauce. It’s what makes your content irresistible.”

Jennifer encourages challenge participants to use the qualities, experiences, and perspectives that make your content and offerings different from everyone else's. She encourages the participants to lean into their quirks and rough edges rather than trying to smooth them out to fit an algorithm or template.