It’s a challenge to break into new markets due to their size, wide range of applications and the need to build strong relationships. In the latest episode of the TTI/Molex podcast series, Entering New Markets the Molex Way, TTI host John Sandy and Molex host John Crimmins visit with Molex guest Elena Dugger about the need for better understanding of the competitive landscape, identifying customer needs, offering viable solutions and creating impactful marketing materials.

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