In this episode of Wrexham Business Spotlight podcast, host Adrian speaks with Gavin Belton-Rose, a seasoned sales and marketing expert. Gavin shares his journey from the pub industry to establishing Momentum Sales and Marketing, emphasizing the importance of integrating sales and marketing strategies. He discusses the significance of targeting ideal customers, the value of offline networking, and the challenges posed by AI in the industry. Gavin also highlights his recently published book, 'The Glue: Why Sales and Marketing Must Stick Together,' and offers advice for aspiring business owners.

Buy the book:

https://www.amazon.co.uk/Glue-Sales-Marketing-Stick-Together/dp/B0F8XMBHML

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