This week I sit down to chat with Michelle Mikel, and she breaks down a no-fluff approach to social that actually drives revenue. Instead of chasing algorithms or blasting cold pitches, she teaches a leverage-first outbound framework: one high-intent message a day that bridges warm relationships to new opportunities.

We dig into her 90-day projection system (podcasts, webinars, stages), why most teams drown in “white noise,” and how to track the few activities that truly move the P&L. Michelle also shares the personal season that reshaped her planning, momentum, and discipline.

What you’ll learn:

- Leverage - cold pitch: Use mutual relationships to remove resistance and get replies.

- The 1-DM rule: Send one intentional outbound message per day; quality crushes volume.

- Kill indifference: Silence isn’t a “no”—it’s a signal your message lacked emotion or relevance.

- 3 growth drivers: Fill the buckets that create compounding inbound—speaking, podcasts, webinars.

- 90-day projections: See opportunities before they show up on the P&L (and start months in the green).

- Discipline as a verb: Momentum creates motivation—track it, don’t trust vibes.

- Back to basics: Conversations, not campaigns. Data, not guesses.

If this episode helped, share it with a friend who’s stuck “posting more” and getting less. And if you’re feeling generous, rate & review the show—it helps a ton.

👉 Stop playing small, book a call! Link in bio 👉 For more information visit https://www.austinlinney.com/ 👉 The @constructyourlifepodcast is available on ALL platforms More Resources: Discover Proactive Operators at https://www.proactiveoperators.com/. We’re not just coaches—we’re operators and investors with real skin in the game. Our battle-tested strategies come straight from our own businesses. No theory, just execution.No theory, just real execution. Book a call and let’s make things happen! #MINDSETPODCAST #BUSINESSPODCAST #REALESTATEPODCAST Powered by https://www.podcastproducer.com/