What if the life you worked so hard to build… isn’t the life you actually want?
In this episode, I sit down with Aliw Pablo, co-founder of BUNSO Collection, to unpack what it really looks like to pivot in midlife, follow your purpose, and build something meaningful, even when it’s hard.
Aliw spent over 20 years in media, working high-paying, fast-paced jobs that looked successful on paper… but left little room for actually living.
After a wake-up moment that changed everything, she chose a different path, one rooted in faith, storytelling, and purpose.
But this isn’t just a highlight reel.
We go deep into:
• the emotional and financial risk of starting a business
• the real truth about selling on Amazon (fees, returns, and low success rates)
• taking out a $100K home equity loan to bet on themselves
• navigating information overload and learning curves
• and why building a business is a lot like having a baby, messy, exhausting, and absolutely worth it
This conversation is for the woman who knows she’s meant for more… but needs to hear what it really takes.
• Why success on paper doesn’t always equal fulfillment
• The moment that made Aliw rethink her entire career
• How faith carried her family through a life-altering health journey
• The difference between gross revenue vs. actual profit (and why it matters)
• The hidden realities of Amazon: fees, returns, and competition
• Why only a small percentage of businesses truly succeed — and how to stay in the game
• How to move forward when you feel paralyzed by information overload
• When to ask for help (and why hiring experts can change everything)
• The unexpected perks of entrepreneurship — time freedom, flexibility, and building an asset
• Why purpose has to be bigger than money if you want to last
“Success isn’t just about income — it’s about having a life you actually get to live.”
“People see the sales… but they don’t see the returns, the fees, or the years it takes to become profitable.”
“Building a business is like having a baby, you don’t know what you’re doing at first, you lose sleep, you learn as you go… and somehow, it becomes one of the most meaningful things you’ve ever done.”
Aliw Pablo is the co-founder of BUNSO Collection, an affordable luxury diaper bag brand designed for modern parents.
A mom of two young adults, podcaster, entrepreneur, and media professional with over 20 years of experience, she brings a seasoned and grounded perspective to everything she creates.
With a passion for helping families make smarter choices, Aliw blends storytelling, practicality, and real-life parenting insights to create products that go far beyond the diaper stage.
• Website: bunsocollection.shop
• Amazon: https://www.amazon.com/s?me=A2RQ3RV57HG7K3&marketplaceID=ATVPDKIKX0DER
• Instagram: https://www.instagram.com/thebunsocollection/
If this episode hit you, share it with a friend who’s been saying “I know I’m meant for more.”
And if you’re ready to start building income in the small pockets of your day, without burnout or selling, send me a message with the word COFFEE ☕ and I’ll show you how. [email protected] or lets connect on social @iamkatemoir