Simply noted handwritten note marketing is getting a 99% open rate — and in this episode of Mommas Who Lead, you're going to find out exactly how to use it in your business.

I'm sitting down with Rick Elmore, former NFL defensive end and CEO of Simply Noted, the handwritten note automation platform helping coaches, network marketers, real estate agents, and service-based moms build deeper client relationships at scale. Rick bootstrapped Simply Noted from a $10,000 credit card to a multi-seven-figure company with 9 patents and 220 custom-built handwriting robots — with zero engineering background.

His story is proof that your path is your advantage. And his product might be the missing piece in yours.

WHAT YOU'LL LEARN IN THIS EPISODE:

— What simply noted handwritten note marketing is and how it works

— Why handwritten notes get a 99% open rate vs email's 20–25%

— How to get 27x better response rates on re-engagement campaigns

— The 5 moments every mom entrepreneur should send a handwritten note

— What Rick built starting with just a $10K credit card — fully bootstrapped

— The ONE thing you should never automate in your business

— How to integrate Simply Noted with your CRM and marketing systems

— Why the human touch is your biggest competitive advantage in the AI era

THIS EPISODE IS FOR YOU IF YOU ARE A:

— Business coach or consultant building client loyalty

— Network marketer or direct sales leader recognizing your team

— Real estate agent wanting follow-ups that actually get read

— Faith-filled mom entrepreneur building a business around your values

— Military spouse creating income that fits your lifestyle

KEY STATS FROM THIS EPISODE:

→ Handwritten notes: 99% open rate

→ Re-engagement campaigns: 27x better response vs email

→ Client churn: reduced 25% with physical mail touchpoints

→ Rick's starting budget: $10,000 zero-interest credit card

READ THE FULL BLOG POST FOR THIS EPISODE:

→ Simply Noted Handwritten Note Marketing | Rick Elmore:

lauracaroffino.com/simply-noted-handwritten-note-marketing-rick-elmore

CONNECT WITH RICK ELMORE:

→ Free sample kit: simplynoted.com

→ Rick's podcast: rick-elmore-podcast.lovable.app

→ LinkedIn (Rick): linkedin.com/in/rick-elmore

→ LinkedIn (Simply Noted): linkedin.com/company/simplynoted

CONNECT WITH LAURA CAROFFINO:

→ Website: lauracaroffino.com

→ HER to CEO program: lauracaroffino.com/resources

→ Email: [email protected]

→ Instagram: @LauraCaroffino | @MommasWhoLead

→ Facebook: @MommasWhoLead

ABOUT MOMMAS WHO LEAD:

Mommas Who Lead is the podcast for faith-driven moms, mompreneurs, and women leaders who know they're made for more. Hosted by Laura Caroffino — former Department of Defense contractor turned 7-figure entrepreneur, business coach, and visionary leader — this show brings you weekly conversations to help you build a profitable business, lead with confidence, and create lasting impact without sacrificing your family or your faith.

Subscribe and hit the bell so you never miss an episode.

#SimplyNoted #HandwrittenNoteMarketing #MommasWhoLead #MomEntrepreneur #WomenInBusiness #MarketingTips #ClientRetention #HERtoCEO #FaithFilledBusiness #RickElmore

Have you been home for years raising your kids and now feel that whisper in your heart saying "there's more for me"? This episode is for you.

In this powerful solo episode, Laura Caroffino breaks down why your years as a stay-at-home mom are not a career gap — they're a masterclass in leadership, resilience, and entrepreneurship. If you've been doubting whether you have what it takes to build something meaningful again, this episode will completely reframe how you see yourself and your story.

In this episode, you'll discover:

• Why there's no such thing as a career gap when you've been a stay-at-home mom
• How to reframe your mom years as your greatest professional asset
• The "Minimum Viable Comeback" strategy to start building without risking everything
• How to manage mom guilt while pursuing your business dreams
• The 3 action steps to bridge the gap between where you are and where you want to be
• Why your children need to see you bet on yourself

Whether you've been home 2 years or 10 years, this episode will remind you that you're not starting over from zero — you're starting over from wisdom.

You're not behind. You're prepared. You're not too late. You're right on time.

www.lauracaroffino.com

Keywords: stay-at-home mom entrepreneur, mom returning to work, mompreneur, women in business, mom guilt, faith-filled business, female entrepreneur, comeback story, work from home mom, business for moms

Join Laura as she sits down with Annie Mayfield Morlock, 5-time Amazon bestselling author and host of the Made to Shine podcast. In this powerful conversation, Annie shares her journey from anxiety and people-pleasing to finding her identity in Christ. Discover how to shine God's light in secular workplaces, navigate Christian dating with intention, and reframe anxiety as a signal to turn back to God. Annie reveals why "you're most qualified to serve the person you once were" and challenges the myth that ministry is only for pastors. Whether you're struggling with purpose, dating, or living authentically in your faith, this episode offers hope and practical wisdom for Christian women ready to step into their calling.

🔥 Powerful Quotes from This Episode:
"Follow Jesus more than you follow followers of Jesus"
"Your ministry is when you go into your corporate job on Monday"
"Jesus Christ is your other half - find someone who realizes that too"

Perfect for: Christian women, faith-driven entrepreneurs, anyone struggling with purpose, dating, anxiety, or living authentically in their faith.

📚 Annie's Books: Available on Amazon & Barnes Noble
🎧 Made to Shine Podcast: Available on Spotify, YouTube & anywhere you stream
🌐 Annie's Website: www.anniebmayfield.com
📱 Instagram: @anniemmay
▶️ YouTube: youtube.com/@anniebmayfield
💌 Connect with Laura: www.lauracaroffino.com

#ChristianDating #FaithAndWork #ChristianWomen #Anxiety #Purpose #Ministry #Faith #MommasWhoLead #MadeToShine

You know that feeling when you wake up already exhausted? When your to-do list has a to-do list? Kendra Cooke, TEDx speaker and creator of the Daily Well Planner, went from receptionist to Realtor of the Year by mastering the art of intentional living—and she's sharing exactly how she did it.

In this episode of Mommas Who Lead, discover how to move from survival mode to intentional living without adding more to your plate or sacrificing what matters most.

🎯 What You'll Learn:
• The pivotal moment that changed everything for Kendra
• Why she thought she had a time management problem (but really had a money problem)
• Simple systems that create freedom, not restriction
• The biggest mistakes women make with productivity and planning
• How to eliminate chaos with just 3 lists: Have-tos, Non-negotiables, and Projects
• The Daily Well Planner: 6-month format designed for busy women

💜 About the Daily Well Planner:
All-in-one planner featuring goal setting, financial planning, daily workflows, reflection pages, and note-taking—everything you need in one beautiful purple and gold spiral notebook.

Perfect for: Faith-driven moms, mompreneurs, women in leadership, military spouses, and anyone ready to stop waiting for "someday" and start building their dreams today.

This is your permission slip to stop playing small. Your breakthrough is on the other side of your fear.

Guest: Kendra Cooke

Website: kendracooke.com

The Daily Well Planner: dailywellplanner.store

Social Media: @kendracooke (Instagram, Facebook)

Key Takeaways:

• Why systems give you freedom, not restriction
• How to identify what actually matters (and let go of the rest)
• The power of boundaries without guilt
• How to use The Daily Well Planner to create intentional days
• Mindset shifts for moving from chaos to clarity

Resources Mentioned:

• The Daily Well Planner (6-month format, $60, U.S. shipping only) available here: https://dailywellplanner.store
• Kendra's book: Embrace Empower Evolve (available on Amazon and Audible)
• Kendra's TEDx Talk
• Kendra's website: kendracooke.com

Connect with Kendra:

• Website: kendracooke.com
• Instagram: @kendracooke
• Facebook: @kendracooke
• The Daily Well Planner: dailywellplanner.store

Connect with Laura & Mommas Who Lead:

• Website: lauracaroffino.com
• Free Resources: lauracaroffino.com/resources
• Instagram: @lauracaroffino
• Apply to work with Laura: lauracaroffino.com

Feeling stuck in the cycle of "I'm not ready yet"? In this powerful solo episode, Laura Caroffino breaks down the three stages of the fear loop that keep purpose-driven moms playing small and shares her proven framework for breaking free.

As a former Department of Defense contractor turned 7-figure entrepreneur, mom of five, and military spouse, Laura knows firsthand what it's like to have big dreams but feel paralyzed by fear.

In this episode, you'll discover:
• The 3 predictable stages of the fear loop (and why recognizing them changes everything)
• Why your life experience IS your credential
• The reframe that transforms "What if I fail?" into fuel for action
• Laura's 3-step framework: Name It to Claim It, Take the Next Right Step, Remember Your Why
• How to stop comparison from stealing your calling

Perfect for: Faith-driven moms, mompreneurs, women in leadership, military spouses, and anyone ready to stop waiting for "someday" and start building their dreams today.

For more info go to www.LauraCaroffino.com

This is your permission slip to stop playing small. Your breakthrough is on the other side of your fear.

#MommasWhoLead #FaithDrivenBusiness #MomEntrepreneur #OvercomeFear #PurposeDrivenMom

Are you tired of feeling like you have to choose between taking care of yourself and taking care of everyone else? Do you struggle with guilt every time you try to prioritize your own wellness?

In this episode of Mommas Who Lead, host Laura Caroffino sits down with Rachael Towne, a wellness mentor and mom who helps women feel their best through balanced nutrition, mindset shifts, and sustainable healthy habits—without the extremes or guilt.

In this episode, you'll discover:
✅ Why "all or nothing" approaches to wellness don't work for busy moms
✅ How to overcome the guilt that comes with prioritizing self-care
✅ Simple, sustainable habits you can start today (even with no time or energy)
✅ The biggest myths about wellness that keep women stuck
✅ How to set healthy boundaries without feeling selfish
✅ Rachael's personal journey from burnout to balanced wellness
✅ The "wellness emergency kit" every overwhelmed mom needs
✅ Why rest isn't something you have to earn

Perfect for: Moms, mompreneurs, women leaders, and anyone who feels exhausted, overwhelmed, and guilty for wanting to take care of themselves.

Rachael shares her raw, honest story of hitting rock bottom with burnout and how small, consistent changes transformed not just her health, but her entire life and leadership. This isn't about perfection—it's about progress, grace, and building habits that actually fit into your real life.

Key Takeaway: You don't have to overhaul your entire life tomorrow. You just have to take the next right step. Your wellness matters, and it's not selfish to take care of yourself—it's necessary.

Connect with Rachael Towne:
Facebook: facebook.com/rachaelrtowne

Resources Mentioned:

• "The Gifts of Imperfection" by Brené Brown
• "Atomic Habits" by James Clear
• "Jesus Calling" by Sarah Young
• Headspace app
• "The Body Keeps the Score" by Bessel van der Kolk
• "Intuitive Eating" by Evelyn Tribole

Subscribe to Mommas Who Lead for weekly conversations that help purpose-driven mothers lead with confidence in every season of life.
Visit: lauracaroffino.com

#MommasWhoLead #SelfCareForMoms #WellnessForMoms #MomBurnout #HealthyHabits #MindsetShift #MompreneurLife #ChristianMom #PurposeDrivenMom #WomenLeaders

What happens when your greatest struggle becomes your greatest calling? Sarah Faulkner knows firsthand.

In 2019, Sarah survived what doctors called an "unsurvivable" brain aneurysm rupture—a miracle she credits entirely to the power of prayer. But her story of purpose began years earlier when she founded Milk Velvet Pearls, a faith-inspired jewelry brand built on the beautiful truth that God can turn our deepest pain into something precious.

In this powerful episode of Mommas Who Lead, host Laura Caroffino sits down with Sarah to explore:

• How a near-death experience clarified her divine purpose
• The inspiration behind Milk Velvet Pearls and why pearls symbolize transformation
• Practical strategies for integrating faith into business authentically
• Balancing entrepreneurship with motherhood and marriage
• The journey of writing her memoir "The Making of a Pearl"
• Wisdom for women who feel called to something greater

Sarah's story is a testament to God's faithfulness and a roadmap for any woman who believes her struggles have purpose. Whether you're building a business, walking through a difficult season, or simply seeking to understand how God can use your pain for His glory, this conversation will encourage and inspire you.

About Sarah Faulkner:
Sarah is the founder of Milk Velvet Pearls, author of "The Making of a Pearl," and a sought-after speaker who shares her testimony of beauty born from struggle. She's a wife, mother, and living proof that miracles still happen.

Connect with Sarah:
Website: milkvelvetpearls.com
Instagram: @mvpearlgirl
Email: [email protected]

About Mommas Who Lead:
The podcast for faith-driven moms, mompreneurs, and women leaders who know they're made for more. Hosted by Laura Caroffino, this show brings you conversations with powerhouse guests who are building legacies at home and in the world.

Subscribe to Mommas Who Lead and join thousands of women who are stepping fully into their calling with courage, faith, and purpose. www.lauracaroffino.com

What if the biggest financial mistake you're making isn't about your investments, budget, or debt? Today's guest discovered this truth when his family faced a crisis that changed everything, and now he's helping high-earning moms build wealth that actually protects what matters most.

Laura sits down with Chirho Garcia, an independent financial advisor with Elevated Retirement Group, who brings a refreshingly human approach to financial planning. Inspired by personal family experiences of crisis and resilience, Chirho saw early that true financial guidance isn't about money itself—it's about protecting what you value most.

In this conversation, you'll discover:
• Why "controlling the gold" is the key to making your own rules
• The biggest money mistakes entrepreneurs make (hint: it's the DIY approach)
• How to get your financial house in order when you're making six figures
• Why your business shouldn't be your retirement plan
• The difference between looking wealthy and acting wealthy
• Practical first steps for working with financial professionals
• How to teach your children about money and legacy

Chirho's philosophy centers on helping clients "live out the best values of your life and create memories with the people you love"—because money isn't the goal, it's the tool to live fully, love freely, and create a legacy with purpose.

Whether you're a mompreneur struggling to balance business growth with personal financial planning, or you're ready to move beyond the overwhelm and build true financial confidence, this episode offers both inspiration and actionable guidance.

Connect with Chirho Garcia:
Email: [email protected]
Phone: 951-330-4900
Complimentary strategy sessions available

Connect with Laura:
Website: lauracaroffino.com

If this episode resonated with you, please share it with another mom who needs to hear this message. Until next time, keep leading, keep growing, and keep believing in what's possible.

Disclaimer:  This podcast/video has been prepared for educational and marketing purposes only. The information in this video is general in nature, does not constitute personalized investment advice, and does not provide a complete analysis of the subjects discussed. All investments involve risk, and different types of investments involve varying degrees of risk. There can be no assurance that any specific investment strategy will be profitable or suitable to you. Additionally, although information presented in this video is believed to be factual and up to date, we do not guarantee its accuracy.

You should consult an attorney or tax professional regarding your specific legal or tax situation and should consult a professional adviser before implementing any of the strategies mentioned in this video.

Investment Advisory Services are offered through Elevated Capital Advisors, LLC, an SEC Registered Investment Adviser affiliated with Elevated Retirement Group, LLC. Registration as an investment adviser does not constitute an endorsement of Elevated Capital Advisors, LLC by securities regulators, nor does it indicate that the firm has attained a particular level of skill or ability.

Insurance advice and products may be offered by a third-party insurance producer, which may be affiliated with Elevated Retirement Group, LLC and Elevated Capital Advisors, LLC.

Mommas Who lead are not clients of Elevated Capital Advisers. They have not received any cash compensation for their assistance in preparing and hosting this podcast, or for providing any endorsement contained in this podcast.

Transform how you parent your daughter with proven strategies that build unshakable confidence and self-worth.

In this essential episode, host Laura Caroffino sits down with Nellie Harden, family leadership expert and founder of the 6570 Project, to reveal the science-backed approach to raising daughters who lead with confidence.

What You'll Discover:• The critical difference between self-worth, self-esteem, and confidence—and why most parents get this wrong • The 5 pillars every daughter needs to feel truly worthy (seen, heard, loved, belonging, purpose) • How to navigate social media's impact on your daughter's confidence without being the "mean parent" • The 6570 Project: Why you have exactly 6,570 days to make your highest impact as a parent • Practical strategies for one-on-one time that actually builds connection • How to break generational cycles and heal your own wounds while parenting • Age-specific confidence-building approaches from toddler to teen years

About Nellie Harden:Mom of four daughters, biology and psychology expert, contributing writer at Focus on the Family, and author of "No-Problem Parenting." Featured on over 120 platforms for her transformative approach to family leadership.

Perfect for: Moms of daughters, parents concerned about confidence issues, families navigating social media challenges, anyone wanting to raise strong, confident girls.

Keywords: parenting daughters, building confidence, self-worth, family leadership, teen girls, social media parenting, mother-daughter relationships, raising strong girls

Resources Mentioned: nellieharden.com, 6570 Project, Focus on the Family

Subscribe to Mommas Who Lead for more conversations that help purpose-driven mommas lead with confidence in every season of life.

Feeling overwhelmed by endless opportunities and requests? In this powerful solo episode, Laura Caroffino reveals why your "no" might be the most important leadership skill you're not using as a faith-driven mom and entrepreneur.

Discover how saying no strategically can actually accelerate your business growth, protect your family time, and model healthy boundaries for your children. Laura shares her personal story of burnout from saying yes to everything and the mentor question that changed her entire approach to leadership.

In this episode, you'll learn:
• The 3-question framework for making better decisions about opportunities
• How your "no" protects your "yes" and creates space for what matters most
• Why boundaries aren't selfish—they're essential for sustainable leadership
• How to say no gracefully without guilt or lengthy explanations
• The leadership lesson your children learn when they watch you set boundaries

Perfect for: Mompreneurs, women in leadership, faith-driven business owners, and any mom who feels pulled in too many directions.

Your Challenge: Practice saying no to one thing this week that doesn't align with your core mission.

Ready to build a business that honors your values without sacrificing your family? Visit lauracaroffino.com for free resources and discover how to lead with intention in every season of life.

Connect further:  www.lauracaroffino.com 

Keywords: leadership boundaries, saying no, mompreneur advice, faith-based business, work-life balance, women entrepreneurs, mom leadership, business boundaries, intentional living, purpose-driven business