What comes to your mind when you think of Vikings? If it’s a bunch of hairy thugs in boats with swords and axes coming to steal your things, you are only partially correct. In this chat with Dr. Christian Cooijmans we found out that Viking activity in Francia — which encompassed a large swath of Continental Europe 1,200 years ago — was a much more sophisticated and calculated affair than anyone has previously thought.

Through investigating various sources which document Viking activity across the realm, Chris paints a picture of Vikings as economic actors with a level of business acumen rarely ascribed to them. Rather than random farmers out for an occasional good time, think planning, logistics, risk/reward calculations, and a very adaptable infrastructure, and you’ll be on the right track. These are not your grandmother’s Vikings.

After watching or listening to the episode, read more about it in his book Monarchs and Hydrarchs: The Conceptual Development of Viking Activity Across the Frankish Realm (c. 750 - 940) which is available directly from the publisher here. Use code VIKINGOLOGY for 25% off until January 31, 2025. It will make a perfect holiday gift for that Viking nerd in your life.

We also talked to Chris about his involvement in The Great Viking Survey, which is part of a research project looking into modern perceptions of Vikings on a global scale. Responses will help inform researchers about how the world sees Vikings at this moment in the 21st century. Anyone can participate in the survey which you’ll find here on our site by clicking the story below.

Thanks Chris for a fun and illuminating conversation about the changing nature of how we see Vikings. We look forward to chatting again very soon!

Skál!

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