In today's Daily Hat episode, we dive into how to stir emotions in marketing, focusing on products we usually think of as everyday items.

Aaron Ahuvia gives us key insights for both entrepreneurs and corporations on how to make these everyday products strike a chord with their audience.

We discuss two central tactics: linking the product with personal memories or feelings, and making the product a part of the consumer's sense of self.

So if you're interested in a roadmap for infusing commodity products with emotion and identity, turning them into objects of love and loyalty... you must listen to this Daily Hat!