By Yuval Selik
5
4747 ratings
The podcast currently has 93 episodes available.
In this episode of the Seven Hats Podcast, we sit down with Wade Yenny, an industry expert in Consumer Packaged Goods (CPG), to discuss effective strategies for getting and maintaining products on retail shelves. Wade emphasizes the importance of thorough research and relationship-building between founders and category managers. He shares personal stories from his career, highlighting the resilience and adaptability needed to succeed in high-pressure roles. Additionally, Wade delves into the significance of mental health and work-life balance for long-term professional and personal success. Tune in for valuable insights and inspiring anecdotes from Wade's journey in the CPG world.
LinkedIn - https://www.linkedin.com/in/wadeyenny/
Apple Podcast (CPG Vibes) - https://podcasts.apple.com/in/podcast/cpg-vibes/id1606039290
00:00 Introduction to Effective Sales Strategies
00:52 Welcome to The Seven Hats Podcast
01:39 Meet Wade Yenny: CPG Industry Expert
04:15 Wade's Early Life and Influences
08:47 Journey into the CPG World
15:06 The Role and Challenges of a Buyer
18:48 Building Successful Brand Relationships
26:21 Navigating Trade Spend and Growth
36:18 Empowering Your Team
37:13 Leadership Lessons
37:42 Promoting Your Replacement
38:10 Switching Gears to Mental Health
39:36 Balancing Work and Personal Life
44:00 The LinkedIn Journey
48:54 Starting CPG Vibes
52:17 Embracing the Unknown
01:03:28 Final Thoughts and Takeaways
Balancing Mental Health and Career Pressures:
This Daily Hat episode delves into the significant mental health challenges faced by entrepreneurs and corporate professionals in high-pressure roles.
Wade touches upon staying true to core values while managing job responsibilities, the impact of excessive work focus on personal life, and strategies for maintaining mental well-being.
We discuss the journey to balance work and family life, the evolution of work ethic, and insights from a mentor on separating personal and professional spheres for better mental health.
Mastering Retail Success: Essential Tips for Founders
In this episode, we delve into vital advice for startup founders aiming to succeed in retail. Emphasizing the importance of knowing your numbers and building friendly relationships with buyers, we discuss being transparent about your finances and seeking guidance from experienced retailers. Additionally, we highlight the necessity of being retailer-specific with promotions, understanding what drives volume at each store, and conducting thorough research on potential retail partners. Learn from common pitfalls and essential strategies to enhance your product's presence and sales in retail environments.
Understanding buyer and founder dynamics in a competitive retail market.
This episode delves into the complexities of the relationship between buyers and brand founders, focusing on the challenges buyers face when introducing new brands to limited shelf space. The discussion covers decision-making processes for product placement, the importance of performance data, and strategies for founders to maintain their presence on the shelves even underperforming.
Key insights include the differences in approach between large-scale and smaller-scale retailers and tips for brand founders to proactively manage their product's performance.
Full episode drops this Thursday!
Welcome, 7 Hatters! Today, get ready to dive into the captivating journey of Richard Laver, an audacious entrepreneur and branding trailblazer, as we delve into hats 1, 3, and 4: the soul, servant, and the entrepreneur.
Join us as we peel back the layers of Richard's extraordinary voyage from a determined innovator to a disruptor in the beverage industry.
Richard's upbringing was one of resilience, shaped by his early experiences and relentless pursuit of innovation. Encouraged by his family to think outside the box, Richard's entrepreneurial spirit took flight, leading him to embark on his first venture at 12. Despite the challenges inherent in the entrepreneurial world, Richard's steadfast determination and acute understanding of consumer needs propelled him forward.
However, Richard's journey was marked by a pivotal moment when he survived a plane crash, a harrowing experience that instilled in him a pro found appreciation for life and an unwavering drive to make an impact.
Yet, Richard's path was not without its obstacles. From navigating the complexities of the CPG beverage market to challenging industry norms, each hurdle became a stepping stone toward greater success. His story is a testament to perseverance, adaptability, and the unwavering pursuit of his vision.
Today, as the founder of Lucky Fuck, Richard has revolutionized the energy drink industry, carving out a unique space in a crowded market. Beyond his business accomplishments, Richard is committed to inspiring others, sharing his expertise, and mentoring aspiring entrepreneurs to reach new heights in the beverage industry.
Welcome, 7 Hatters! Today, get ready to dive into the captivating journey of Richard Laver, an audacious entrepreneur and branding trailblazer, as we delve into hats 1, 3, and 4: the soul, servant, and the entrepreneur.
Join us as we peel back the layers of Richard's extraordinary voyage from a determined innovator to a disruptor in the beverage industry.
Richard's upbringing was one of resilience, shaped by his early experiences and relentless pursuit of innovation. Encouraged by his family to think outside the box, Richard's entrepreneurial spirit took flight, leading him to embark on his first venture at 12. Despite the challenges inherent in the entrepreneurial world, Richard's steadfast determination and acute understanding of consumer needs propelled him forward.
However, Richard's journey was marked by a pivotal moment when he survived a plane crash, a harrowing experience that instilled in him a pro found appreciation for life and an unwavering drive to make an impact.
Yet, Richard's path was not without its obstacles. From navigating the complexities of the CPG beverage market to challenging industry norms, each hurdle became a stepping stone toward greater success. His story is a testament to perseverance, adaptability, and the unwavering pursuit of his vision.
Today, as the founder of Lucky Fuck, Richard has revolutionized the energy drink industry, carving out a unique space in a crowded market. Beyond his business accomplishments, Richard is committed to inspiring others, sharing his expertise, and mentoring aspiring entrepreneurs to reach new heights in the beverage industry.
So, if you're ready for a dose of resilience and innovation, eager to learn from a seasoned entrepreneur, or fascinated by the evolution of the beverage market, join me in extending a warm welcome to Richard on the seven hats.
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Visit https://www.the7hats.com/ for more information and more shows.
Richard on LinkedIn: https://www.linkedin.com/in/richard-laver-38268616/
Richard's Website: https://www.luckybevco.com/
My Bio & Links: https://sleek.bio/yuvalselik
SUBSCRIBE AND REVIEW...
Want to be the first to know when new episodes are released? Please subscribe and leave a review!
Subscribes and podcast reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more people (It's all about the iTunes algorithms)
I'd be extremely grateful if you left a review letting me know your favorite part of the show or episode :)
🌟 Big Moves at Kate Farms! 🌟
🚀 Join me on the latest Daily Hat where I dive deep into the trials and triumphs of breaking new ground in the food industry with Richard of Kate Farms. We're talking about everything from overcoming production nightmares to outmaneuvering industry giants.
💡 Discover how a chip on your shoulder can be your biggest asset. Learn why choosing to be a "big fish in a small pond" isn't just a strategy—it's a survival tactic in today's cutthroat business environment.
🎙️ Richard shares the strategic moves that helped him navigate through tough challenges, like dealing with corporate giants and skeptical stakeholders. Hear how authenticity and a compelling personal story turned potential skeptics into passionate supporters.
On today's Daily Hat Drop... discover the Heartfelt Story Behind Kate Farms!
In today's daily hat, Richard Laver shares the transformative journey of Kate Farms. From a challenging diagnosis to a groundbreaking health solution, find out how personal adversity led to the creation of a pioneering nutrition company.
Learn about the innovation that's changing medical nutrition and why sometimes, the most profound breakthroughs come from the most personal needs.
🔗 Listen now to be inspired by a story of love, science, and determination that's reshaping the way we think about health.
🎩 "Daily Hat" Drop 🎤🎤🎤 Welcome, 7 Hatters!
👋 Dive into the deep end of entrepreneurial trials and triumphs in today’s episode, where we unpack the gritty realities of navigating business storms. 💥
Join us as Richard Laver, founder of Kate Farms, opens up about his journey through the toughest phases of building a business. From the anxiety of near-failure to transformative breakthroughs, Richard’s story is one of perseverance and reinvention.
From riding the high waves of success to battling through setbacks in team dynamics and financial hurdles, Richard shares golden nuggets on sustaining growth through adversity. 💰🔄
Listen as he highlights the crucial lessons learned about recurring revenue, cash flow management, and the fine art of pivoting when everything seems against you.
🚀 If you've ever hit a rough patch or stood at a business crossroads, this episode is your beacon of hope and a toolkit for resilience.
🎧 Empower your entrepreneurial spirit and tune in to gain the strength to turn obstacles into stepping stones. 💪🌟
Welcome, 7 Hatters! Today, we embark on an enthralling journey through the digital landscape with Aleric Heck, a visionary entrepreneur and YouTube marketing maestro, as we explore hats 3 and 4, the servant and the entrepreneur, and uncover the layers of Aleric's remarkable journey from a creative child to a digital advertising pioneer.
Aleric's early life was a canvas of creativity, supported by his family's encouragement to explore and innovate. This nurturing environment was the bedrock of his entrepreneurial spirit, guiding him to launch his first venture, a YouTube channel, at the tender age of 12. Despite facing the inherent challenges of digital entrepreneurship, Aleric's unwavering determination and sharp insight into the evolving digital world... propelled him forward.
Aleric's path wasn't without its hurdles, though. From navigating the complexities of the digital marketing space to mastering the intricacies of YouTube advertising, each challenge was a stepping stone to greater understanding and success. His journey is a powerful narrative of innovation, adaptation, and relentless pursuit of excellence.
Now, as the founder of AdOutreach, Aleric has revolutionized how businesses leverage YouTube for marketing, transforming the digital advertising space.
Beyond his business achievements, Aleric is dedicated to empowering others, sharing his knowledge, and mentoring aspiring entrepreneurs to harness the power of digital media.
So, if you've seen Aleric everywhere as I did for the past few years, and you're intrigued by the potential of YouTube marketing, eager to learn from a digital pioneer, or inspired by stories of resilience and innovation, let's warmly welcome Aleric Heck to the seven hats...
Takeaways
Creativity as a Catalyst: Aleric's journey underscores the importance of nurturing creativity from a young age, demonstrating how early interests can evolve into successful entrepreneurial ventures.
Understanding the Medium: Mastery of YouTube marketing requires a deep understanding of the platform's mechanics and the ability to adapt to its evolving nature.
Entrepreneurial Resilience: Success in entrepreneurship is not linear; it's filled with wins and learning lessons that collectively drive growth.
Impact Beyond Profit: True success extends beyond financial gains to the positive impacts on clients' lives and communities.
Adaptability and Learning: The digital landscape is ever-changing, and learning from experiences and adapting strategies is crucial for sustained success.
Chapters:
Chapter 1: Introduction to Aleric [00:00:00]
Overview of Aleric's renown in digital marketing on YouTube.
Early exposure to creativity and entrepreneurship.
Chapter 2: The Creative Foundations [00:03:00]
Upbringing in Massachusetts and family's role in nurturing creativity.
From childhood interests to the lemonade stand story.
Chapter 3: The YouTube Beginnings [00:08:00]
Impact of restrictions on TV and games on creativity.
Early video production and receiving Adobe Creative Suite.
Chapter 4: Pioneering on YouTube [00:13:00]
Early adoption of YouTube and creation of AppFind.
Challenges and successes of growing a YouTube channel.
Chapter 5: Leveraging YouTube for Business [00:18:00]
Evolution of AppFind and shift towards YouTube marketing.
Understanding profit versus revenue.
Chapter 6: The Entrepreneurial Mindset [00:23:00]
Lessons from operating a lemonade stand to a YouTube channel.
Family influence on business acumen.
Chapter 7: Expanding Horizons [00:28:00]
Transition to YouTube advertising and founding of AdOutreach.
Learning from successes and failures.
Chapter 8: The Essence of Success [00:33:00]
Reflections on success, impact, and creating value.
Evolving understanding of success.
Chapter 9: Overcoming Challenges [00:38:00]
Trials faced during AdOutreach's growth and derived lessons.
Importance of resilience and continuous learning.
Chapter 10: The Future of YouTube Marketing [00:43:00]
Predictions for digital marketing and YouTube's role.
Role of AI and machine learning in content creation and advertising.
Chapter 11: Final Thoughts and Advice [00:48:00]
Advice to aspiring entrepreneurs and content creators.
Pursuit of passion, persistence, and perpetual learning.
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Visit https://www.the7hats.com/ for more information and more shows.
Aleric on LinkedIn: https://www.linkedin.com/in/alericheck/
Aleric's Website: https://adoutreach.com/
Special Gift: adoutreach.com/gift
My Bio & Links: https://sleek.bio/yuvalselik
SUBSCRIBE AND REVIEW...
Want to be the first to know when new episodes are released? Please subscribe and leave a review!
Subscribes and podcast reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more people (It's all about the iTunes algorithms)
I'd be extremely grateful if you left a review letting me know your favorite part of the show or episode :)
In this riveting episode of candid conversations, we're delving deep into the trenches of entrepreneurship with a raw and honest dialogue about those inevitable "bottom blow" moments. 💥
Join us as we hear firsthand from Aleric about the challenges he faced when the winds of success suddenly shifted direction, leaving him grappling with tough decisions and fundamental business model issues. 🔄
From the highs of exponential growth to the lows of sales team setbacks and cash flow crunches, Aleric shares invaluable insights into the rollercoaster ride of entrepreneurship. 🎢
Discover how he navigated through the storm, learning crucial lessons about the importance of recurring revenue, effective cash management, and the art of pivoting in the face of adversity. 💰🔄
Through candid anecdotes and practical advice, Aleric sheds light on the importance of humility, adaptability, and strategic planning in building a resilient business that can weather any storm. ☔💼
So, if you've ever found yourself at a crossroads, questioning everything, or facing unexpected challenges in your entrepreneurial journey, this episode is a must-listen! Tune in now and empower yourself with the knowledge and inspiration needed to overcome obstacles and emerge stronger than ever before. 💪🌟
The podcast currently has 93 episodes available.