Understanding buyer and founder dynamics in a competitive retail market.

This episode delves into the complexities of the relationship between buyers and brand founders, focusing on the challenges buyers face when introducing new brands to limited shelf space. The discussion covers decision-making processes for product placement, the importance of performance data, and strategies for founders to maintain their presence on the shelves even underperforming.

Key insights include the differences in approach between large-scale and smaller-scale retailers and tips for brand founders to proactively manage their product's performance.

Full episode drops this Thursday!