The famous advertising slogan "Be all that you can be" encourages people to strive to develop skills and work habits that help them reach their highest potential. In today's message, Pastor Bill emphasizes that our potential in God is greater than anything we can achieve on our own. God wants us to become all that He has designed us to be. He understands that we are not perfect, and God will point out those areas of our lives that need changing in order for us to become all that we can be in Him.