Mondelēz (maker of Oreo and Chips Ahoy) is investing over $40 million in a custom generative AI tool to slash marketing costs by 30-50% and create TV-ready ads for the 2027 Super Bowl. But is building proprietary AI technology the right move, or should CPG brands partner with specialized providers?

Chris and Anne debate whether this massive investment will pay off or become a costly sunk cost trap as AI technology rapidly evolves. Anne shares insights from cutting-edge AI advertising demos that are already creating human-likenesses in commercials.

Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.

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#mondelez #generativeAI #aimarketing #cpginnovation #accenture #marketingautomation #oreo #advertisingtechnology #aicommercials #retailtech

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