MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

You have no idea how happy I am right now that you are reading this right now. I made this mistake way too many times in the early days of building my coaching business. I wish someone would have given it to me straight from day one. So with that said, I'm going to put every ounce of my soul into making sure this lands for you right here and right now.

Never, EVER discount your coaching. Ever.

Whenever I talk about this topic, I always have a few coaches who reach out and say this worked for them. The 'discount' or 'one-time sale' strategy brought in a few clients and spiked sales for the month. And sure, maybe you made a few extra bucks, but at what cost?

Let me quickly explain. I've always looked at every decision in my life and business through the 'long game' lens. I've seen dozens of coaches fail simply due to the fact they chose to play the 'short game' and make 'quick win' decisions. These decisions may have 'felt good' in the moment, but ultimately cost them their business in the long term.

When you discount your coaching, you're creating a lose:lose for both you and clients for a number of reasons. Firstly, the biggest being that you're training your audience to see you as a 'discounted' kind-of-coach. Not only is this a hard perception to break free from, but the quality of clients you'll end up attracting are usually on the 'half-committed' side of the spectrum.

Simply put: your clients will be choosing you based on price' rather than truly seeing the value you bring.

Ready to dive into today's episode and get a few ideas on what to do instead? Get ready to take some notes and put this whole 'discount' thing behind us!

Enjoy the episode!

- Lucas Rubix

Mark Butler is the founder of the accounting startup Let’s Do the Books, as well as the bookkeeper, CFO and confidante to top online entrepreneurs like Brooke Castillo.

Looking at Mark now, you’d never expect that he previously founded three online businesses that brought in close to $2 million in total revenue... and always felt broke. He didn’t have a clue how to manage money, so he cycled through feast and famine. He went in and out of debt, before he finally sold his businesses in 2013.

Mark devoted the next year to learning financial management. This was to get himself out of debt and to make sure his next company would thrive. He learned a budgeting system that completely transformed his personal finances. Then Mark adapted this system to work for small businesses and started Let’s Do The Books.

Inside this episode of the Coaches Corner Podcast, Mark Butler is here to help you end the money shame and make a plan for you to achieve the financial year of your dreams!

It breaks my heart that so many coaches may never truly make the impact they’ve been put on this planet to make. This is not because they don’t have what it takes, but because they let other people’s opinions control their actions.

Simply put: if you care about what people think of you, your future will always be in the hands of others.

Did you know that I spent over 4 weeks filming, uploading, deleting, stressing, re-filming, re-uploading, re-deleting, re-stressing, and beating myself up before I posted my very first video? I made a fancy ‘I just want it to be perfect’ excuse to hide my own insecurities. However, at the root of it all was a fear of being judged. This pattern continued for over 12 months. This created little to no results through my marketing efforts.

It was only when I fully dropped the fear of judgment and put myself first that I saw success. I believed in my mission, shared my authentic, real, honest, and raw message. This is when people actually began listening. Once they began listening, they began sharing and buying from me.

So in today’s episode, I’ll be sharing the 3 beliefs that I installed into my life. This helped me get past the fear of criticism. This allowed me to share my truth in my own unique way. This is what helped me take my coaching business to a whole new level.

How do you get clarity? It's fair to say that it really doesn't matter how much passion or energy you have; if we don't know where we're headed or how to get there, we ain't ever getting there! So I thought instead of making today's podcast episode an information-centered episode, I'd make it more of an actionable 'coaching' session. So we can help solve the biggest problems most coaches (and humans) face. Which is: no vision, no clear direction, and a lack of a true 'why'.

Luckily it's not 'technically' that hard to get clarity. The clarity that we seek and all the answers are already within us. The hard part usually lies in actually taking the time to sit down, ask ourselves some questions, and do the work to come up with the answers.

Are you ready for a total and complete truth bomb: Scarcity and Urgency work. They work very, very well. In fact, without adding any kind of scarcity and urgency into your offer… you don't give your clients a reason to buy now. Sure, they may like your program and even be potentially interested in buying, but if they don't have a reason to act now, most of them will want to 'think about it.'

When I sit down with a client and ask them how they think they could add scarcity and urgency to their offer, they usually respond with the usual 'I'll offer a discount' strategy. And what I typically say next completely catches them off guard...

Ready for this one: Do not offer discounts. Do not put your coaching programs and your time 'on sale.' It not only trains your people to never ever pay full price for your service, but it also tells the universe that you're not worthy of getting paid what you're truly worth. And trust me, if you're reading this right now, you are.

In today's episode of The Coaches Corner podcast, I'll be diving into 6 better ideas to inject the little secret known as scarcity and urgency into your offer to help you start getting coaching clients that are a 100% 'hell yes!' rather than an 'I'll think about it.'

Over the last few weeks, I've had a lot of coaches express to me that they feel 'bad' for selling during a pandemic while the world seems to be falling apart amidst all the uncertainty we're facing.

I first want to say, I totally get it. Yes, we're living through interesting times right now. Yes, the future is uncertain (isn't it always though?). And yes, people have lost their jobs, and many may be struggling to find their footing right now.

But on the flip side, our perception of things becomes our reality. We can see this as the end of civilization as we know it, or we can choose to see it as a transformation in the way we do things here on planet earth. I also refuse to take away from anyone that we, as humans, are incredibly resilient and that anyone can bounce back from anything if they choose to. By you 'feeling bad' and choosing to struggle instead of thriving right now, you're doing the world, your family, and yourself a massive disservice.

Which brings me to my main point: Many people are thriving right now. Either the tides of change have been on their side, or they've chosen to simply unplug from the media and focus on keeping a healthy and abundant perspective of things… But the truth is, there are more than enough people out there right now who are using their spare time and investing in themselves right now.

Please don't dim your light just because others may be choosing to dim theirs. The world needs you to share your gifts more than ever right now. Let this episode be a remember that your success won't take away from anyone else's success. If anything, you'll help inspire others to step up to the plate and create success for themselves!

Enjoy the episode, and let's get to work! The world could really use a leader like you right now!

-Lucas Rubix

Alright, alright, alright… I admit it. There is no ‘secret’ to building an online coaching business. However, there are costly mistakes that are totally avoidable. These make building your business and getting more clients much easier. And as someone who’s spent years not only building my own coaching business and going on to sell well over a million dollars of coaching. While working with over 300 coaches to build their dream business… I’ve made more mistakes than I can count on 12 hands.

From my experience working with over 300 coaches by now, and seeing them create an online coaching business, one observation has stood out more than anything else: Most coaches love the art and craft of coaching but detest and science of sales and marketing.

And I totally get it. Working with clients is fun. It is fulfilling. It’s exciting. It’s rewarding. But it’s also completely dependent on our ability to actually bring in those clients in the first place. Although It’s important, It’s simply not enough to just be an amazing coach. We must learn to communicate not only why we’re so amazing, but how our amazingness will help your interested prospect get a life-changing result.

And here’s the good news: I call coaching an art… and I call business a simple science. Business is a numbers game that anyone can learn and create simple systems around that end up doing the heavy work. And to double that good news, at the end of the day, there are only 3 key numbers we must learn to grow:

1) Leads: We must get new potential clients into your business on a daily basis

2) Conversations: We need to find a way to turn those leads into conversations

3) Sales: Our offer must communicate our value and turn those conversations into sales