In this episode of 3PL Live, host Jeremy Thone interviews former university professor Michael Overholt, Ph.D., discussing his transition from academia to the creator economy.

We delve into Overholt's unique approach to monetizing his copywriting business, achieving success with less than 1,000 followers—a rare feat. Overholt’s rise on LinkedIn can be attributed to his active engagement and his ability to create compelling video and written content on the platform.

He adopted unconventional methods, such as providing unsolicited copywriting advice to event hosts on LinkedIn.

He demonstrated his suggestions through a Loom video, presenting two distinct voices: one mimicking the original ad copy and the other offering a completely different angle, effectively showcasing his strategic thinking.

Although these tactics were not scalable, they were crucial in the initial stages of his career, underscoring the importance of the "show, don’t tell" approach to demonstrate value.

3PL Systems Team