Will Wight is the #1 Amazon bestselling author of the Cradle series. A prolific writer of 18 books thus far, he is well-known within the indie fantasy community. Will currently lives in Orlando, FL, where he connects with thousands of readers through his vivid storytelling.

In this episode, you’ll learn…

• A little-known window into the true meaning of marketing (and how traditional ads may not be the answer)
• Examples of counterintuitive marketing campaigns that may boost your customers and sales
• Discovering your ideal customer avatar may be easier than you think
• The correct mentality for a successful career (and what NOT to focus on)
• How rapid product releases can transform your business and keep your customers happy
• And lots more!

Connect with Will at…

Website: https://www.willwight.com/

Facebook: https://www.facebook.com/willwightauthor

Twitter: https://twitter.com/williamwight

Instagram: https://www.instagram.com/willwight110/

Reddit: https://www.reddit.com/r/Iteration110Cradle/

“What if I don’t have the extra money to start a business?”

This is a question you may be asking as you absorb the information in this podcast and prepare for your entrepreneurship journey. Does a part of you feel like starting a business is a “frivolous” expense?

If you are serious about building an additional source of income around what you love, and making an impact while you do it, the only option is to find a way, right? The good news is, you have all the power to make more money than you ever have before… easily, and at a low cost.

The answer: personal development.

In this bonus episode, I share where I started on my own journey, and how something as easily as reading strategically for 15-20min a day radically changed my life, confidence, character, and finances.

Tune in to learn…

• How seriously you should be taking personal development if you want to not only grow your business over the long term, but make a difference
• The entrepreneurial relationship between character and income
• Two effortless new habits you can apply every day that will transform your growth and skyrocket your finances for the rest of your life
• The right kinds of books to read (and the ones to avoid)
• And more!

Should you start an LLC?

This is a question I see a lot in the indie author world, but any aspiring or new entrepreneur should really consider moving their business behind an LLC (dependent on your circumstances).

The information in this episode is specific to the USA only, and any tax-related questions should go directly to your CPA.

In this episode, you’ll learn…

• What an LLC, or "limited liability corporation," is in the context of sole propietorship
• 5 reasons why you should consider starting an LLC
• 6 steps to setting up your LLC in the next 48-72 hours
• And more!

Show notes:

6 steps to starting your LLC today (in this order)!

1. Pick a state, preferably one that is LLC friendly

2. Search for your aspiring LLC name on your state's business filing website to check and make sure it's available

3. Consider signing up for your registered agent

4. Register your LLC on your state's business filing website

5. Obtain your EIN ("Employee Identification Number") on the IRS website

6. Set up a business banking account with your EIN, Driver's License/Passport, Articles of Organization (obtained from state filing website), and cash

And now, you are official!

Jibran Khawar is an Associate Scientific Director at a private medical communications firm. At his work, he acts as both a strategic consultant and content creation lead for various pharmaceutical companies. He is an epic fantasy fan I met through grassroots networking and speaks about leadership and success from the unique perspective of a customer.

In this episode, you’ll learn…

• The importance of building relationships with potential customers (and how you can easily do this at the grassroots level)
• Why who YOU are is 10x more important than the product you sell
• The little-known and shocking secret to sustaining confidence
• The path to going from an underdog introvert into a powerful leader—and why every business owner should take developing their leadership extremely seriously
• How you are one decision away from transforming yourself and your future potential… and how to recognize when it comes
• And so much more!

What's a lead, and what's a lead magnet?

"Leads" are potential customers, and "lead magnets" are just what they sound like - magnets to hook more leads to you and your business!

Doesn't that sound like a sweet thing to have?

In this episode, you’ll learn…

• The two powerful reasons behind why every successful business owner uses lead magnets
• The dangers of what may happen if you don't use one
• 15+ ideas for effective lead magnets no matter if you're an author like me or a service provider
• How to structure them so you raise the chances of leads buying your upsell (next step paid product)
• Two easy ways to distribute your lead magnet so you can start using them in the next 24 hours
• And more!

Ever heard of "email automations" before?

When I first started my own biz, I was overwhelmed by all these business terms the gurus were throwing around. "Email automations" was one of them.

But don't worry! It's just a fancy term for an automated string of emails your email provider will send out under conditions you customize. For example, you may put together a string of automated emails that get sent out 4 days apart from each other from the time someone subscribes to your list.

Typically, an automation consists of five emails you auto send to a new subscriber over the course of a few weeks to warm them up to you, your brand, and your product suite.

In this episode, you’ll learn…

• The exact blueprint on what to write in your automated emails and why
• The power of brand story and free bonuses in your first Welcome email
• How to use the "hook, story, call to action structure" (plus free bonuses) in emails 2-5 to drive your new subscribers to sales
• Insider tips on things NOT to do so you can avoid warnings from your email provider and high unsubscribe rates
• The mindset behind how to determine email frequency for your new automation
• And more nitty gritty tips for maximum success!

Michael Chatfield is the international bestselling fantasy, sci-fi, and lit-rpg author of over 50 books, including the popular Two Week Curse series. A UK born Canadian and army veteran, he now writes full time and shares how you, too, can turn your passion into a full time business that you love.

In this episode, you’ll learn…

• Success mindset on using SOPs, repeat habits, and specific core actions to turn your passion into a full time money-generating business
• Why it can really damage you and your business to not fit living life in between hustling
• How to determine the right time to begin hiring (and why every business owner should)
• The proper (and wrong) way to apply advice you gain from the industry
• The key thing every business owner must do with other entrepreneurs to turbo charge their business and success
• And loads more!

What is a mailing list and do you really need one? YES, but only if you're ready to begin building your business empire...

In this episode, you’ll learn…

• What a mailing list is and why you're making a huge mistake if you shrug off building one (even if you don't have a product out yet)
• The technicals on starting your mailing list in the next 24 hours
• The little known power tip on WHAT to actually email to your list
• How frequently you should mail your list
• And lots more!

Go from zero to 10k Instagram followers with Andy Slinger!

Andy is the award-winning children’s author of The Super Twins, the father of twin boys, and a digital marketer for writers. His social media following currently sits at over 10,000 on Instagram. Grab that coffee, this jam-packed interview is going to leave you feeling on fire and ready to take action.

In this episode, you’ll learn…

• 20+ power strategies to implement today to multiply your Instagram following and nuclear community
• Sell more product by using the correct marketing:product creation ratio
• The biggest thing to focus on when you’re pushing product or building your Instagram following
• Blueprint to building an epic personal brand and branding message
• An easy plan for your personal development that will fundamentally change your life within the next 12-24 months
• And lots more!

Follow Andy Slinger on Instagram at @andyslingeruk and find him at https://andyslinger.com/

It's time to set up your official site! Do you really need one, and how do you go about setting one up in the next 72 hours?

In this episode, you'll learn...

• How important your website can build your public credibility with customers, collaborators, and potential business partners
• How dangerous it is for your business to rely on social media to be your "official site"
• Generate new customers and business with your website
• Possible website and domain providers to use
• Why you should set up your business email and an easy way to get it done along with website set up
• And more...