Who wants your offer? How can you attract them and add value to serve them?
Just imagine you have a fishing rod and you keep throwing the fishing rod into the ocean, trying to catch your fish and not having the correct bait for who you wanna attract and you keep doing it. And you keep wondering why you are not seeing results and I'm not getting what I want. I came out here to get a specific result.
First thing is finding exactly who wants your offer, who is your ideal client? You need to know exactly who that person is, what they like, what they don't like. So once I determine exactly who it is that I wanna serve, the next step is knowing exactly where to go to find them. So now we have the, “who”, we know where they like to hang out. The next thing we're gonna do is throw 'em a little gift, right?
We call this in this fishing world bait. So the, who is actually the ideal client's pain point struggles. The, where is, where are they hanging out? What Instagram accounts are they following? What Facebook groups are they part of? What are they searching for online? What keywords are they using? What hashtags are they using once you know that digital, where they're actually hanging out, you can go to those places and say, Hey guys, I have this gift. And I think that you're gonna love it because what you're doing is solving a little mini problem that they have to get them results. And it's a win-win right? Because you have the solution to their problem. So let's talk about out the gifts that you're gonna use and the problem you're gonna solve for them. This could be an ebook, a free video, a tutorial, anything that they are gonna pay attention to.
What is it that you're gonna offer? How is it gonna make their life better? And what do they need to do? What do they need to try? And what do they need to buy? Those are the three cues. What do I offer? How will it make their life better? And what do they need to do to buy it? Customers buy into internal problems, not external solutions. Like I said, you are the guide and your products or services are going to fix their problems.
This formula is based on a principal I learned from Russell Brunson.
Find me on Instagram: @jillianleigh.ig
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