Monetizing Black Businesses Podcast: Sales & Marketing Tips for Black Owned Businesses

Many black owned businesses are so busy focusing on social media that they have become completely unaware of a very effective type of online marketing that involves tapping into 2 primary online sources that produce high quality leads - the type of leads that turn into sales faster than leads from social media.

The type of online marketing that Vernita Sherman talks about in this episode is not new, but it has been overlooked by many in the black business community. Many melanated entrepreneurs are struggling to make sales because they have not used marketing techniques that involve some basic online principles that are mentioned in this episode.

Episode Highlights:

Why social media is not working for you

Where to shift your focus so that you attract higher quality leads (that convert into buyers)

An online platform that produces sales quickly (if you use it a certain way)

How to prevent yourself from attracting “dead leads”

What you should use along with social media for maximum results

The importance of “layering your marketing” (so you don’t waste time, energy, and money)

How podcasting fits into all of this and why you should start doing it ASAP

Why you should not use Libsyn or BlogTalkRadio’s RSS feed and what you should do instead

The evolution of SEO and what it means for your business

Resources mentioned in this episode:

Youtube

Camtasia Studio

Libsyn Hosting

Blubrry Hosting

Blubrry Powerpress (podcast plugin)

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On this 3rd episode of the Monetizing Black Businesses Podcast, Vernita Sherman explains how every black business owner can sustain a profitable business by doing 3 very simple -- yet powerful -- things.  This episode is especially important for you to listen to if you’re making sales, but are struggling with producing enough money to live on.

Listen in as Vernita breaks down the shift in focus that must occur to ensure the sustainability of your business and its potential to continuously produce a profit. The 3 keys mentioned are crucial to your success if you expect your business to make enough profit that allows you and your family to live comfortably.

Tune in to find out:

Why your focus should NOT be on the number of sales you generate

What you should do before you start advertising and using marketing tools, so that you don’t waste money

What you need to do after you make a sale to ensure your business thrives

What to do to prevent yourself from marketing & advertising blindly

How most URL shortening services throw off your website statistics

How to organize your shared URLs so that your business is always in control

What you should do before you send people to Eventbrite, your LeadPages pages, or other online sales tools you may be using

Tips on tracking where your leads, customers, and clients are coming from

Resources mentioned in this episode:

Clicky (Recommended)

Improvely (Recommended)

Leadpages

Thrive Architect (Recommended)

Bit.ly

Rebrandly (Recommended)

Pretty Links (not mentioned, but recommended)

Listen Below:

On this episode of the Monetizing Black Businesses Podcast, Vernita Sherman (our in-house Online Marketing Strategist) shares copywriting techniques that will help every black owned business develop a powerful marketing message that attracts the attention of your ideal clients and customers.  Part of increasing your conversion rate is making sure that your marketing message (AKA sales message) is on point.

If you’re having any issues connecting with your audience or turning leads into clients and customers, then you may need to make some adjustments to your message.  This episode will get you back on track if you listen and implement the detailed process that Vernita takes you through.

Episode Highlights:

Learn all the questions to ask yourself in order to pull out creative sales copy stored within you that will significantly increase your potential to convert leads into buyers

Learn how to get clear on your core message and connect with your ideal client so it’s completely clear to them what your business is all about

Learn the easiest way to produce a “hook” that will grab your audience’s attention and get them to take an action that leads them further into your sales process

Learn simple ways to do keyword research without needing to mess around with confusing technical keyword research tools

Discover a little-known way to get clear on your unique angle, so that you can set yourself apart from others in your field

Learn the easiest way to know what your ideal clients crave so that you can offer them products and services that they are willing and able to pay for without hesitation

Discover the 2 words you should always use when you write or talk to your audience to improve your connection with them

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On this first podcast episode hosted by Vernita Sherman, you will get details on business growth principles that every black business owner should know to achieve long-term success. Vernita breaks down the what’s and why’s so that you may build a strong foundation for your business that stands the test of time.

Also on this episode, Vernita shares background information on IMG Consulting and how the business and this podcast – The Monetizing Black Businesses Podcast – came about. If you ever wanted to know more about the people behind IMG Consulting and why we are doing what we are doing, then this episode is for you.

Tune in to find out:

The purpose of the Monetizing Black Businesses Podcast

Why IMG Consulting is being rebranded

What I-M-G stands for

The idea that sparked the formation of the new IMG Consulting team

What type of properties you should create online and how they affect your ability to convert leads into buyers

Where you should build your assets online to ensure long-term growth

The most important asset you should have in case your social media accounts become unexpectedly deleted or frozen

How to position yourself as an authority in your industry and increase credibly in your market

The 4-step process you should continuously use to ensure that a large percent of your revenue is profit vs just enough to pay for expenses

The most important thing you must do to make your business run more efficiently

Listen Below: