Industry expert Julianne Taylor joins us today to discuss monetizing social media and the importance of getting your face on camera as a designer or business owner. Julianne shares with us why your presence is important on social media, discusses the work behind content creation, and how mindset plays an essential role in showing up. Listen to this episode as Julianne gives us some amazing tips and tricks to grow a successful business online.

IN THIS EPISODE:

• [3:18] What is Julianne’s definition of an influencer and a micro-influencer?
• [4:53] What is the secret sauce that can help people get better in the influencer space?
• [6:50] Connecting with your community and getting your face on video is important.
• [9:45] What are the income/perks that influencers can expect? 
• [12:11] How did it come to be that Julianne came to be on the Today Show?
• [14:50] How do you get past the fear of showing up on camera?
• [16:25] Julianne discusses the mindset and its important role in people’s success.
• [17:56] What is Julianne doing now?  
• [18:40] What does a day in the life of Julianne look like right now?
• [20:23] How to transition away from a scarcity mindset and create an abundance mindset. 

KEY TAKEAWAYS:

• Service with content creates engagement and trust for your community. Partner with long-term brands on products that are used all the time and that you love. 
• If you are experiencing fear, shift away from the idea of content creation and all the involvement and the pressure to plan all the content and change the thought process to documentation. Document your life. A day in the life…
• Everybody started at zero followers, take action, do it scared. Just start and take messy action, and you’ll get more comfortable. 
• As women, we are socialized to make ourselves smaller, not be too loud, not take up too much space, and not be too much. Stop making ourselves smaller, show up authentically, and advocate for the expertise and value we all bring to the table. 

RESOURCE LINKS:

Julianne’s Website

Julianne’s TikTok

Julianne’s Instagram

Taylor Burke Home

BIO:

Julianne Taylor is a Charleston, SC based business coach, content creator, and product designer. She was recently named 2021 top 25 TikTok Marketing Experts to follow by ViralStat.  You can find her hosting weekly rooms in Clubhouse on influencer marketing, and she goes live every Monday on TikTok to share business and mindset tips. With a BFA in interior design and a masters in human resources, Julianne marries creativity and a strong business acumen to help entrepreneurs scale their businesses and pivot strategies amidst a pandemic induced change to peoples' work environments and revenue streams. 

 Julianne is the author of DesignHER (2016) and has licensed collections of wallpaper, artwork, and tabletop items sold through retail outlets such as HomeGoods and Anthropologie. Julianne is also the founder of Taylor Burke Home, a custom to-the-trade luxury upholstery company made in NC. 

Kandrac & Kole was voted one of Atlanta’s Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs.

As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels and personal stories on their popular blog, their podcast and via national speaking engagements. Joann and Kelly’s love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala.

Kandrac & Kole Website

Kandrac & Kole on Instagram

SPONSOR:

This episode is brought to you by GABBY where livable luxury is more than a look. GABBY is the go-to brand for fresh, transitional design pieces that strike the perfect balance between form and function. GABBY’S design team curates the most exquisite selection of designs across all furniture categories, with customizable features and fabrics to suit any style and every setting. Partner with GABBY to provide your clients with great style, service, and all the resources needed to create beautiful living spaces.

Visit GABBY at a to-the-trade showroom in Atlanta, High Point, or Dallas. Or discover GABBY online to access details and dimensions, product photos, and real-time product availability. For a special offer on your next order, go to gabbyhome.com/kk

One of the great things for us as designers during the pandemic has been the large number of items Gabby had in stock and ready to ship which saved us on several projects.

Gabby link: https://gabbyhome.com/

Special Offer: https://gabbyhome.com/kk