The ‘Purple Pound’ measures the potential spending power of households with at least one disabled person. Reported to be worth £274 billion per year to the UK economy in 2017, new data values it at £446bn. Mike Adams (CEO of disability organisation Purple) and Jamie Evans (Research Fellow, Bristol University) join us to discuss what the Purple Pound is, whether it really is worth this much, and just what a “purchasing power” figure like this means when so many disabled people are reporting everyday financial difficulty?
Mike Adams: https://www.linkedin.com/in/mike-adams-purple/
Jamie Evans: https://www.linkedin.com/in/jamie-evans-387485120/
Purple Tuesday: https://purpletuesday.co/
Help! Guide: https://www.moneyadvicetrust.org/vulnerability-resources