Money and Media: Presented by FinCon

Grant Sabatier credits his success to focusing all his content through the lens of his mission: Financial independence for all. He looks at his website as a platform, not a blog, and will only working with companies that align with his mission.

MillennialMoney.com gets more than 300,000 visits on a monthly basis. He says what makes a blog post great is by sharing stories of where the blogger failed, made a mistake or what makes them scared.

More notes from this interview with Grant Sabatier:

• Start thinking about SEO after you have figured out what your story is • New bloggers should be posting 2-3 times a week • It took him about 70,000 words to get to the point where he didn’t have to “think about the writing” any more • When you look at the actual top 100 ranking factors, #1 is quality of backlink

Grant also shares the story of how he began working with Vicki Robin, co-author of the classic Your Money or Your Life.

https://MillennailMoney.com  https://twitter.com/MillennialMoney https://www.linkedin.com/in/gsabatier

Grant's book will be coming out January 2019: "All the Money You’ll Ever Need"

For more information, visit the show notes at https://finconexpo.com/successful-blogger-by-focusing-on-your-mission

Are you on a mission with your blog, podcast, or YouTube channel? Roger Whitney started a podcast years ago but found his message and niche along the way. A couple years ago he came up with the idea to have a book that served his audience, but he had never written a book before.

Originally titled, “Screw Retirement”, Roger realized his audience would be more receptive to “Rock Retirement: A Simple Gide to Help You Take Control and Be More Optimistic About the Future”. Listen to Roger describe the struggles of writing a book that fits his mission.

We also talk about this cool new thing called the DownPayment Movement.

For more information, visit the show notes at https://finconexpo.com/writing-a-book-support-your-mission

Using Pinterest to grow your blog readers, Instagram Tips to grow community, Facebook ads to drive blog traffic and Facebook Messenger Bots. PT interviews four social media mavens.

Please welcome Kate Ahl, Katie Horner, Monica Louie and Kim Garst to the show.

For more information, visit the show notes at https://finconexpo.com/drive-blog-traffic-using-chat-bots/

Philip and Julia Olson made personal finance skits on YouTube before being discovered by PBS Digital.

They share how to create great work and how they've navigated a deal with PBS Digital.

• How they first started using YouTube to indirectly bring business to Philip’s CFP practice • How acting classes can help other CFPs create videos and get in front of potential clients • How boosting videos from your Facebook Page can get you more views • The Facebook strategy wasn’t meant to get their followers to be their clients, but to reach their follower’s friends • Picking between the new Facebook Watch and posting to YouTube • How their Facebook videos help them land a deal making shows with PBS Digital • How the kind of content they create for PBS is different than what they put on YouTube • The future of YouTube and Facebook Watch and PBS Digital

Resources mentioned:

Philip and Julia's Website: http://theartoffinance.biz Two Cents on PBS: http://www.pbs.org/show/two-cents The Two Cents Facebook page: https://www.facebook.com/TwoCentsPBS

Don't wait to get your ticket to FinCon18 in Orlando, FL September 26-29, 2018: http://finconexpo.com

Join the FinCon Podcast Network Facebook group and join in the discussion (only money nerd podcasters allowed) https://www.facebook.com/groups/FinConPodcastNetwork

One last set of interviews with podcasters from Podfest, but this time we focus on re-purposing your content with YouTube and when is it okay to change format?

Roberto Blake talks about:

• How to take your podcast to YouTube
• Adding a nice intro bumper to side-by-side video recordings of your podcast interviews
• YouTube views want "lean-in" content while podcast listeners want "lean-back" content
• And a podcaster's guide to YouTube

Then Mark Asquith talks about taking a break and re-formatting your show.

• How long is too long to take a break from your podcast?
• What's new for marketing a podcast in 2018?
• And how smaller, niche podcasts will be able to charge more for sponsorships because their audience is hyper-engaged

For more information, visit the show notes at http://www.finconmedia.com/money-media-podcast

What will your podcast look like after 3-5 years?

Elle Martinez from Couple Money shares how she is now monetizing more than her podcast. She's monetizing her brand with a book, video and courses.

Joe Saul-Sehy talks about the one thing he WISHED he would have started sooner for Stacking Benjamins and what happened when he put some money behind Facebook ads.

Rachel Cruze will be our opening Keynote speaker at FinCon18, and Talaat and Tai McNeely will share their Big Ideas on the big stage.

To find out more about the conference, visit https://finconexpo.com

Do you have a podcast about money? Join the FinCon Podcast Network for free. Start by filling out the short form at http://finconpodcastnetwork.com

How can your podcast make money? There are quite a few ways, but these newbie podcasters share their ideas with Philip Taylor after attending PodFest - a conference for podcasters who want to grow their brand and audience and maximize their income.

You’ll hear from Tyler Philbrook, Alex Mason and Lindsey Lawless about how they came up with the concept for their shows, interviews vs monologue episodes, how they will promote and get feedback from their audience, and of course how they plan to monetize their podcast.

For more information, visit https://finconexpo.com/mm-40-creating-new-podcast/

Jason Steele has made a living - a GOOD living - as a freelance writer.

Jason sits down with Philip Taylor in this exclusive interview at Affiliate Summit where he shares:

• How he can charge a higher rate than many other freelance writers
• How he’s able to be a highly sought-after writer - even without a social media presence
• How sample articles on his site were used to pitch potential freelance gigs
• Where to find listings for freelance writing jobs

For more information, or to see the ticket options for this year's FinCon Expo, visit http://www.finconmedia.com/money-media-podcast/

It took Kyle a number of months to earn his first $100 in AdSense revenue. Now he runs one of the most popular finance blogs on the web, PennyHoarder.com.

How did he do it?

Kyle says he began to connect with other like-minded bloggers. Sponsored posts brought in $500-$600 a month. As things really started to pick up, he connected with Alexis Grant at SocialExis.com to bring on other writers who shared the interesting things they were doing to make or save money.

The greatest challenge was keeping all the voices from each blog post in line with the brand, so Kyle created the brand’s voice. 

“We used the post description box [on Facebook] as a way to react to our articles - as a way of letting our brand tell you what we think about whatever that writer wrote that day”.

Kyle will be on our big stage Friday October 27th. Get your tickets now at http://finconexpo.com 

Just like Disneyland, there is NO WAY you can do EVERYTHING while at FinCon. How do you get the most out of the conference and Expo?

Nick True, FinCon Team member, joins Joe Saul-Sehy from Stacking Benjamins to take a virtual walk through the entire conference from wheels down to hotel check-out.

We share what to wear, transportation ideas, and all the evening events you won’t want to miss.

For more information:

Schedule: http://finconexpo.com/schedule  

Travel suggestions: https://finconexpo.com/hotel

FinCon 2017 App: https://attendify.com/app/aqniip

Nick True’s blog: http://mappedoutmoney.com