Elena sat at her desk late one night, staring at her laptop screen.
Her online business was growing fast. Orders were pouring in, her customer base was loyal, and her social media following was exploding. By all appearances, she was a success story.
But there was one problem.
Her bank account didn’t agree.
Every time money came in, it disappeared. Rent, software tools, freelancers, taxes, advertising, more advertising… and somehow, at the end of every month, she was left wondering:
👉 “Where’s my profit? Why am I working this hard and barely paying myself?”
She was trapped in the entrepreneur’s hamster wheel—always chasing revenue, but never holding on to profit.