Calling all aspiring and existing small business owners! In this episode of Small and Thriving we'll explore the crucial role SMBs play in the global economy and why you are essential for a thriving marketplace.

Here's what you'll learn in this episode:

Fope Nkwocha, Small Business Coach & Consultant

You know how there’s a difference between someone telling you something is a good idea and them putting money where their mouth is? Well, The Mom Test could be handy in getting honest feedback on your ideas.

Listen and share your Thoughts.💭: What’s your experience with figuring out if there’s demand for what you create?💭

Thoughts?💭: What’s your experience with figuring out if there’s demand for what you create?💭

Learn more about my work as a Small Business Coach and Consultant at ⁠www.fopsy.ca⁠ and follow me on Instagram @smallandthriving and @fopsythegreat

Are you familiar with the concept of ecosystem marketing? I read "The Widest Net," a book by Pamela Slim about finding new customers by building relationships and finding partners who serve your audience in other ways.

My favourite part is that it's not aggressive - not like Twitter bro marketing. Unlike a lot of the "best practices" for lead generation that can come across as a bit too aggressive, or the super passive social media approach of build it and they'll come, this one feels natural. Pamela Slim's method is essentially a long-term play that involves building relationships and really getting to know others who solve the same problem and share the same values as your business.

Listen for the 7 lessons I learned from "The Widest Net: How to Discover Customers Right in Front of You."

Learn more about my work as a Small Business Coach and Consultant at ⁠www.fopsy.ca⁠ and follow on Instagram ⁠https://www.instagram.com/smallandthriving/⁠.

7 Lessons from The Widest Net: How to Discover Customers Right in Front of You

The holiday season is the perfect opportunity for small e-commerce businesses to shine and connect with their ideal customers. In this episode, we'll explore practical strategies to promote your holiday offers and reach more customers.

Looking for tailored content marketing advice? Schedule a 1:1 consultation with me to refine your strategy. Let's make this holiday season your best one yet.

The best way to really make sure your marketing is going to resonate is to think of who you’re marketing to. Hint: It’s not everybody.

Join the Waitlist for the FREE Holiday Marketing Masterclass. ⁠https://fopsy.ca/holiday-marketing-101⁠  Get your small business set up for a successful holiday season with strategy and accountability. 

Connect with Fope Nkwocha

Join the Waitlist for the FREE Holiday Marketing Masterclass. https://fopsy.ca/holiday-marketing-101  Get your small business set up for a successful holiday season with strategy and accountability. 

Everybody tells you to set goals but they don’t tell you that it doesn’t end there.  Listen to this episode as we go through goal setting and what it actually takes to increase the chances of success.

Connect with Fope Nkwocha

Referenced in this episode

7 Ways Small-Business Owners Can Cope with Inflation. Don't forget to follow and leave a rating.

Watch as a video on Youtube: https://youtu.be/YPhkgRs_gEE