Welcome to the Money, Marketing, & Mission show, with your host Mia Francis-Poulin. This is the stake in the ground episode about what it means when we say ethical marketing, because we talk about it a lot at The Copy Haus.
We dive into on our manifesto, all about how online marketing is broken and it's up to us, business owners, words, people, messaging, strategists to change what's broken about it.
And thus, we created our definition of ethical marketing, by The Copy House definition is based on three pillars: respect, consent, and education.
While consumers have gotten savvier and learn to navigate the sales messaging that they're shown a literally every few seconds, marketers have gotten more insidious.
We believe that psychological tactics to trick your buyers into action are gross.
We believe that your customers are adults capable of making their own purchasing decisions.
We believe that writing clearly and authentically is what will ignite sales, not the latest copy formula.
Our main purpose, as marketers, as messaging people, as business owners, is to give our people the right people, enough information to make an educated purchasing decision, to give them the information that they need so that they feel empowered in their decision.
If you're looking for people to help you write words that sell and you want to work with a company that is aligned with your values, who is mission focused as well, you can find all the details at www.thecopyhaus.com. Starting at just $699 a month and get custom, on demand copy when you need it.