💡 Money Models: The Blueprint for Limitless Business Growth

If you want to scale a business, you can’t just rely on a good product—you need a money model that makes growth predictable and profitable.

Alex Hormozi breaks this down into a trilogy of business knowledge, and at the foundation sits one thing: customer acquisition. Before you can optimize offers, you must first master advertising and lead generation.

From there, everything revolves around three core metrics:
1️⃣ Customer Acquisition Cost (CAC) – what you spend to get a customer.
2️⃣ Gross Profit – what’s left after direct costs.
3️⃣ Payback Period – how long it takes to recoup your CAC.

Together, these numbers give you a true picture of whether your business is actually scalable—or just spinning its wheels.

Once acquisition is under control, the real levers of growth are in your offers:

• Attraction Offers → irresistible entry points that bring people in.

• Upsells → premium options for those ready to go deeper.

• Downsells → lower-tier solutions so you don’t lose customers altogether.

• Continuity Offers → subscriptions and memberships that keep revenue steady.

Examples include: “win your money back” guarantees, “buy X get Y free” bundles, flexible payment plans, or free trials.Each one increases customer lifetime value, which is the real engine behind limitless scale.

🚀 When you understand your acquisition math and stack the right offer models, growth stops being random—it becomes a system. And systems scale.

📚 Want to dive deeper?
I bought you a copy of the book that breaks this down step by step.
Grab it at JoinGPS.com/acq — just cover shipping and it’s yours.