💡 Money Models: The Blueprint for Limitless Business Growth
If you want to scale a business, you can’t just rely on a good product—you need a money model that makes growth predictable and profitable.
Alex Hormozi breaks this down into a trilogy of business knowledge, and at the foundation sits one thing: customer acquisition. Before you can optimize offers, you must first master advertising and lead generation.
From there, everything revolves around three core metrics:
1️⃣ Customer Acquisition Cost (CAC) – what you spend to get a customer.
2️⃣ Gross Profit – what’s left after direct costs.
3️⃣ Payback Period – how long it takes to recoup your CAC.
Together, these numbers give you a true picture of whether your business is actually scalable—or just spinning its wheels.
Once acquisition is under control, the real levers of growth are in your offers:
Attraction Offers → irresistible entry points that bring people in.
Upsells → premium options for those ready to go deeper.
Downsells → lower-tier solutions so you don’t lose customers altogether.
Continuity Offers → subscriptions and memberships that keep revenue steady.
Examples include: “win your money back” guarantees, “buy X get Y free” bundles, flexible payment plans, or free trials.Each one increases customer lifetime value, which is the real engine behind limitless scale.
🚀 When you understand your acquisition math and stack the right offer models, growth stops being random—it becomes a system. And systems scale.
📚 Want to dive deeper?
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Grab it at JoinGPS.com/acq — just cover shipping and it’s yours.