What if your impact was something you actually measured? And what does it really mean to be an impact-led business?

Register to the free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

In this episode of Money Secrets, Fi challenges purpose-led founders to stop using "impact" as a vague buzzword and start defining, measuring, and reporting the change they're trying to create.

After nearly 16 years in business, Fi shares Peach Business' 2026 FY Impact Report and reflects on the numbers behind her mission to get more money into the hands of good business owners. From investing in Australian small businesses and producing Ripple Festival, to educating thousands of founders through podcasts, newsletters, masterclasses, and mentoring, she demonstrates that impact looks different for every business, and that it's worth measuring.

Rather than comparing yourself to charities or social enterprises, this episode encourages you to decide what matters most in your own business, create meaningful metrics around it, and regularly review whether you're making the difference you set out to make.

If you've ever described your business as purpose-led, or you're striving to build a business that creates positive change, this episode will help you become more intentional about defining, measuring, and growing your impact.

🎧 Tune in to discover why measuring your impact is just as important as measuring your revenue.

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

 
 What you'll learn in this episode:

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: [email protected] 

________________________________________________________________________

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

What if creating more impact starts with taking better care of yourself?

Why do so many purpose-led business owners put their mission, clients, team, and business expenses ahead of their own financial wellbeing?

In this episode of Money Secrets, Fi explores a pattern she has seen repeatedly throughout her 25 years of working with purpose-led founders: business owners sacrificing their own income, wellbeing, and financial future in order to keep their mission moving forward.

Creating positive change for everyone else while leaving yourself financially depleted isn't sustainable.

Paying yourself should be a non-negotiable part of running a healthy business.

Your beliefs about profit and income influence the decisions you make.

And increasing your revenue doesn't mean working harder or finding more clients. 

From understanding your money behaviours to reviewing your pricing strategy and choosing clients who truly value what you offer, this episode is a reminder that income and impact aren't opposing forces. In fact, the more financially sustainable your business becomes, the more impact you can create.

Whether you're running a purpose-led business, building a social enterprise, or simply trying to create meaningful change through your work, this episode will help you rethink the role of money, profit, and your own financial wellbeing in your mission.

🎧 Tune in to discover why taking care of yourself isn't separate from creating impact, it's part of it.

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

 
 What you'll learn in this episode:

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: [email protected] 

________________________________________________________________________

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

What if building wealth isn't just about what you know, but what you believe?

Why do so many capable women still hesitate to invest, charge more, or trust themselves with money?

In this episode of Money Secrets, Fi is joined by financial coach and Rapid Transformational Therapy practitioner Jan Morrison for a powerful conversation exploring the intersection of financial literacy, money mindset, and the subconscious beliefs that shape our financial lives.

After spending over 40 years working in finance, Jan realised that numbers alone don't create financial freedom. The biggest breakthroughs happen when financial knowledge is combined with self-trust, emotional awareness, and a willingness to challenge the beliefs we've carried since childhood.

Together, Fi and Jan unpack why so many women struggle to build wealth despite being incredibly capable, the societal messages that still influence our financial decisions, and practical strategies to start creating long-term financial security.

Whether you're growing a business, building your investment portfolio, or simply trying to feel more confident with money, this episode offers both practical advice and mindset shifts to help you move forward.

🎧 Tune in to discover why understanding your money story could be just as important as understanding your bank account.

Ready to take action? Download Jan's free guide, 5 Easy Steps to Create Financial Freedom, for practical steps to strengthen your relationship with money and investing.

Free guide: How to Price Your Product or Service

 What you'll learn in this episode:

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: [email protected] 

________________________________________________________________________

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

Free guide: How to Price Your Product or Service

What money thoughts live rent free in your mind?

A simple, powerful Money Psychology Exercise for you.

In this special episode of Money Secrets, Fi shares a powerful guided exercise recorded during a recent Good Money Monday session inside Good Money Club as part of Money Psychology Week.

We often hear that mindset matters when it comes to money, but identifying the thoughts driving our decisions isn't always easy. In this practical exercise, Fi guides listeners through a series of everyday business and life scenarios designed to uncover the beliefs, stories, fears, and assumptions we hold about money, success, opportunity, and self-worth. Each scenario is designed to reveal the thoughts that influence your actions and ultimately shape your results.

This episode isn't just something to listen to; it's an exercise to participate in. Grab a notebook, find a quiet space, and work through the prompts alongside Fi. You may discover money beliefs you didn't know were there, uncover mindset shifts you've already made, or identify patterns that could be holding you back from earning, charging, investing, or growing your business.

🎧 Tune in, complete the exercise with us, and then we'd love to hear what came up for you. Send us an email or message and share the money thoughts, insights, or surprises you discovered.

 What you'll learn in this episode:

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: [email protected] 

________________________________________________________________________

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

Free guide: How to Price Your Product or Service

Pricing Strategy: In this episode of Money Secrets, Fi tackles one of the most important decisions every business owner makes: pricing.

Drawing on 25 years of experience working with small businesses, Fi explains why undercharging is one of the most common mistakes she sees and how it can impact both profitability and growth. She unpacks the psychology behind pricing, why "affordable" isn't always the goal, and how your pricing influences the way potential clients perceive the value of your products and services.

Fi also shares a practical framework for setting prices that support your income goals, including how to break down revenue targets using the two key levers available to every business owner: price and volume.

Whether you're a service provider, freelancer, consultant, or product-based business owner, this episode will help you rethink your pricing strategy and build a business that is both profitable and sustainable.

🎧 Tune in to learn why pricing matters more than you think, how to stop undercharging, and the simple calculations that can help you make more money without working harder.

What you'll learn in this episode:

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: [email protected] 

________________________________________________________________________

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

In this episode of Money Secrets, Fi explores what it really takes to prepare a business for sale.

Drawing on her experience as a chartered accountant, Fi shares what buyers are really looking for and why building a sellable business can benefit you long before you're ready to exit. From profitability and cash flow to systems, processes, brand strength, and founder dependency, she breaks down the key factors that influence business value and the practical steps you can take to build a stronger, more sustainable business.

Whether you're planning to sell your business one day or simply want to build a stronger business today, this episode will help you think differently about what makes a business truly valuable.

🎧 Tune in to learn what buyers are looking for, how to increase the value of your business, and why preparing for an eventual exit could help you build a business you love owning. 

The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners. 
 

What you'll learn in this episode:

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: [email protected] 

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

In this episode of Money Secrets, Fi unpacks a challenge that catches many small business owners by surprise: the faster your business grows, the more cash it often needs.

Drawing on her experience as a chartered accountant and money coach, Fi explains why growing businesses can find themselves running out of money even when sales are increasing. She breaks down the cash flow pressures faced by both product-based and service-based businesses and shares practical strategies to help business owners grow sustainably without putting unnecessary strain on their finances.

From stock purchases and pricing strategies to hiring decisions and waitlists, this episode is packed with practical advice for small business owners who want to grow with more confidence, control, and financial stability.

🎧 Tune in to learn why growth can create cash flow challenges, how to spot the warning signs early, and what you can do to build a business that grows sustainably.

The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners. 
 

What you'll learn in this episode:

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: [email protected] 

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

In this episode of Money Secrets, Fi unpacks one of the biggest mistakes small business owners make when trying to recruit staff: Assuming candidates are automatically excited about working for them.

Drawing on her background in HR and years of experience supporting small business owners, Fi shares practical strategies for attracting great employees, improving your recruitment process, and positioning your business as a genuinely appealing place to work.

From careers pages and job ads to interviews, onboarding, and employer branding, this episode is packed with grounded, actionable advice for small business owners who want to build stronger teams and create a workplace people genuinely want to be part of.

🎧 Tune in to learn how a stronger employer brand, clearer recruitment process, and more intentional candidate experience can help you attract and retain better staff.

The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners. 
 

What you'll learn in this episode:

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: [email protected] 

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

In this episode of Money Secrets, Fi shares a real behind-the-scenes story from planning the Ripple Retreat and how a frustrating customer experience sparked this episode about sales, communication, and the way small business owners make things harder for themselves.

After trying to book a winery tour for a group retreat, Fi found herself receiving a $5,000 invoice before her questions had even been answered, followed by repeated payment reminders and no follow up info. This is a powerful example of how many businesses unintentionally lose trust, connection, and sales momentum during the inquiry process.

From proposals and follow-ups to personalisation and communication, this episode is packed with practical reminders about what actually helps people feel confident enough to buy.

🎧 Tune in to learn how thoughtful communication, stronger sales processes, and a more intentional customer experience can make making money feel easier.

The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners. 
 

What you'll learn in this episode:

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: [email protected] 

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

In this episode of Money Secrets, Fi breaks dives into something so many business owners experience: making money is not the same as having money.

Even when revenue is strong, it’s common to still feel stressed, stretched, and unsure where the money is actually going. Fi explains why this happens, especially during busy or growth periods, and shares practical ways to manage your money more intentionally.

From understanding your ideal client to implementing Profit First, creating spaciousness in your day, and addressing scope creep, this episode is packed with tested advice to help you make money, and keep it.

🎧 Tune in to learn how to manage your money while your business and your wellbeing.

The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners. 

What you'll learn in this episode: 

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: [email protected] 

________________________________________________________________________

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________ 

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.