Money Secrets

Money Secrets

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Money Secrets episodes

  • EP#44: Managing Your Money Using Profit First

    Making more money starts with managing what you already have.

    The doors to Good Money Club are open now.

    In this episode of Money Secrets, Fi shares why learning to manage your money is actually the key to making more of it — and how simple systems like Profit First can transform your confidence, clarity, and pricing.

    So many small business owners think they need to be making more money before learning how to manage it… but the truth is, learning to manage your money is what unlocks your ability to earn more.

    🎧 Tune in for mindset shifts, money management tools, and practical strategies to help you feel confident, calm, and in control of your finances.

    Want to find out more about Good Money Club? It's designed for female and non-binary business owners ready to make more money and impact. The doors to Good Money Club are open now. It's the last time the program will open this year, and the only way to work with Fi until next year. Join us?

    What you'll learn in this episode: 

    • Why learning to manage your money is the key to making more — and how fear of money can quietly block your revenue.

    • How the Profit First method works (and why it brings calm and clarity to your finances).

    • The power of using percentages to plan your income — and see instantly if your pricing is sustainable.

    • Separating your money into different bank accounts creates confidence and clarity about where your money goes.

    • How understanding your real take-home pay can help you set brave, sustainable prices.

    • Why building money confidence often starts with simply trusting yourself to manage the money you already have.

      ________________________________________________________________________

      We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

      In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

      Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

      ________________________________________________________________________

      Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

      If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

      👉 Try Rounded free for 30 days 
      The link is for users new to Rounded only and offers a free, unrestricted 30-day free trial of Rounded for users who pay tax in Australia or New Zealand. No credit card needed.

      Check out my FREE Pricing Training you need to set your prices for profitability.

      ________________________________________________________________________ 

      This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

      ________________________________________________________________________

      15 min
    • EP#43: 3 Money Problems for Women in Business

      Money Problems for Women in Business

      The doors to Good Money Club are open now.

      In this episode of Money Secrets, Fi dives into the three biggest money problems she sees female small business owners struggle with every day, and how to overcome them.

      From the gender revenue gap to low confidence and a total lack of money strategy, Fi unpacks why these challenges exist, and how we can turn them around to build thriving, profitable businesses.

      If you’ve ever wondered why your revenue isn’t where you want it to be, or felt stuck, overwhelmed, or “bad at money” this episode will help you take your next steps forward.

      🎧 Tune in for mindset shifts, confidence-building tools, and practical strategies to grow your revenue and money confidence.

      Want to find out more about Good Money Club? It's designed for female and non-binary business owners ready to make more money and impact. The doors to Good Money Club are open now. It's the last time the program will open this year, and the only way to work with Fi until next year. Join us?

       

      What you'll learn in this episode: 

      • The gender revenue gap: Why female-owned businesses earn less than male-owned ones, and how chronic undercharging and over-servicing plays a major role.

      • Visibility matters: Why being seen is critical to charging premium prices (and how lack of visibility keeps revenue low).

      • Pricing for value: How to stop undercharging and start pricing based on the value and transformation you deliver.

      • Money confidence: Why so many women lack it, how “bad at maths” beliefs form, and how to rebuild confidence through education and action.

      • Money mindset shifts: Why being socialised to believe money is “bad” is holding you back, and how to see money as a force for good.

      • No money strategy = stuck: How doing too much creates confusion, and why simplifying your offers is the fastest way to get unstuck.

      • How to get strategic: The mindset and actions to move from busywork and fear to clarity, focus, and confidence with your money.

        ________________________________________________________________________

        We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

        In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

        Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

        ________________________________________________________________________

        Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

        If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

        👉 Try Rounded free for 30 days 
        The link is for users new to Rounded only and offers a free, unrestricted 30-day free trial of Rounded for users who pay tax in Australia or New Zealand. No credit card needed.

        Check out my FREE Pricing Training you need to set your prices for profitability.

        ________________________________________________________________________ 

        This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

        ________________________________________________________________________

        22 min
      • EP#42 How to Transition from Lower to Higher Prices

        How to Transition from Lower to Higher Prices

        In this episode of Money Secrets, Fi tackles one of the trickiest parts of growing a business: how to increase your prices while managing legacy priced clients.

        From the fear of losing existing clients to the challenge of attracting premium ones, Fi shares clear strategies for navigating the “messy middle.”  That transition period between what your old clients are paying and what your new ideal clients will happily invest.

        If you’ve ever wondered how to successfully stop undercharging, this episode is your roadmap.

        🎧 Tune in for mindset shifts, pricing strategies, and practical steps to confidently transition from legacy clients to premium clients.

        Want to find out more about Good Money Club? It's designed for female and non-binary business owners ready to make more money and impact. The doors to Good Money Club open next Mon, 22 Sep. It's the last time the program will open this year, and the only way to work with Fi until next year. Join us?

         

        What you'll learn in this episode: 

        • Why ideal clients aren’t just about budget. They’re about valuing your transformation and outcomes.

        • The marketing shift you need to make when charging premium prices (hint: it’s about clarity and communication).

        • Why legacy clients are harder to move up more than 10–20% a year, and what to do instead.

        • Strategies for managing the transition: small steady increases, bold price rises with notice, or saving three months of expenses as a buffer.

        • How to back yourself through the fear of losing clients, and why letting go of some can actually strengthen your business.

        • Why premium clients will pay more, as long as you can clearly explain and deliver the value.

        • How this transition is less about maths and more about mindset, and the mental gymnastics that business owners need to practice.

          ________________________________________________________________________

          We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

          In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

          Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

          ________________________________________________________________________

          Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

          If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

          👉 Try Rounded free for 30 days 
          The link is for users new to Rounded only and offers a free, unrestricted 30-day free trial of Rounded for users who pay tax in Australia or New Zealand. No credit card needed.

          Check out my FREE Pricing Training you need to set your prices for profitability.

          ________________________________________________________________________ 

          This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

          ________________________________________________________________________

          11 min
        • EP#41 Why Setting Goals in Small Business Works

          Setting Goals Isn’t About Predicting the Future

          In this episode of Money Secrets, Fi Johnston dives into why so many small business owners resist setting goals. And how a simple reframe can turn goal-setting into one of the most powerful tools in your business.

          From the fear of “what if I don’t hit it?” to the overwhelm of unpredictable, lumpy income, Fi shares why goals aren’t about perfectly predicting the future. They’re about designing the business you want, giving yourself clarity, and creating levers you can actually pull to move forward.

          If you’ve ever avoided goal-setting because it felt scary or pointless, this episode will change the way you think about it.

          🎧 Tune in for mindset shifts, practical strategies, and the truth about why monitoring your progress is where the magic really happens.

           

          What you'll learn in this episode: 

          • Why goals aren’t about prediction, but about designing your future business.
          • How financial roadmaps reduce anxiety and help you feel more in control.

          • The real reason “not hitting the goal” shouldn’t stop you from setting one.

          • Why aiming higher (and missing sometimes) is better than always playing it safe.

          • How to build simple, practical tools for monitoring your progress.

          • Why year-to-date results matter more than one “bad month”.

          • The mindset shift that turns tracking into a strategy, not self-criticism.

            ________________________________________________________________________

            We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

            In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

            Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

            ________________________________________________________________________

            Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

            If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

            👉 Try Rounded free for 30 days 
            The link is for users new to Rounded only and offers a free, unrestricted 30-day free trial of Rounded for users who pay tax in Australia or New Zealand. No credit card needed.

            Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

            Check out my FREE Pricing Training you need to set your prices for profitability.

            ________________________________________________________________________ 

            This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

            ________________________________________________________________________

            20 min
          • Ep#40 Are you even in business if you're not checking Seek?: Big career shifts with Jen Murnaghan

            When Women Talk Money, Everyone Wins

            In this episode of Money Secrets, Fi sits down with Jen Murnaghan from Digital Dandy to explore the very real shift from 12 years of solo business into a values-aligned employed role — and the money skills that made it possible.

            From growing up with “we don’t talk about money” to learning to price, negotiate, and back herself, Jen shares how financial literacy, community, and honest reflection changed everything. If you’ve ever wondered whether the grass is greener in employment (or just different), this conversation is a generous, grounded look at seasons, capacity, and choosing better, not bigger.

             🎧 Tune in for mindset shifts, practical moves, and learn how Jen proves Fi’s belief that when women share openly in safe spaces, everyone earns more.

             

            What you'll learn in this episode: 

            • Why confidence with money starts with clarity, and how accountants/bookkeepers can remove fear and build good habits.

            • How to put a number next to your (product/ service/ salary) value, from overcoming undercharging to negotiating salary (and even shaping a job title).

            • The power of seasons in business, and why choosing stability doesn’t mean you’ve quit. It means you’re designing for your life.

            • Better, not bigger: how a Company-of-One mindset, plus a trusted contractor bench, can still deliver scale and impact.

            • Why women talking money matters, and how transparent conversations in safe rooms lead to better pricing for everyone.

            • Simple ways to build pricing confidence, including peer benchmarking, researching aligned rates, and giving value “gifts” in pitches.

            • Money habits, like Profit First thinking and planning for tax/super, whether you’re consulting or on a salary.

               

              Connect with Jen:

              Web: https://www.digitaldandy.com.au/

              LinkedIn: https://www.linkedin.com/in/jenmurnaghan




              ________________________________________________________________________

              We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

              In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

              Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

              ________________________________________________________________________

              Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

              If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

              👉 Try Rounded free for 30 days 
              The link is for users new to Rounded only and offers a free, unrestricted 30-day free trial of Rounded for users who pay tax in Australia or New Zealand. No credit card needed.

              Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

              Check out my FREE Pricing Training you need to set your prices for profitability.

              ________________________________________________________________________ 

              This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

              ________________________________________________________________________

              46 min
            • Ep#39: How to Fix Underpricing

               Are you charging enough? The three-part pricing formula you need.

              Psst! Want to hear a money secret? Almost every female and non-binary business owner I’ve met is underpricing. If you think you might be undercharging, you’re not alone.

              In this mini Money Secret episode, we’re diving into the three essential elements of pricing that go beyond just the numbers. Pricing isn’t just about picking a number that feels right. It’s about making sure your business is sustainable, profitable, and positioned for long-term success.

              It’s time to stop playing small and start charging what your work is worth.  Hit play now 🎧

               

              What you'll learn in this episode:  

              • Pricing as mathematics: How much do you want to earn? What are your expenses? What’s your revenue goal? The math matters.
              • Pricing as money psychology: Your personal history with money is shaping the way you price your work, often without you realising it.
              • Pricing as demand creation: People need to want what you’re offering at the price you’re charging. That means positioning, branding, and marketing play a huge role.
              • ________________________________________________________________________

                We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

                In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

                Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

                ________________________________________________________________________

                Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

                If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

                👉 Try Rounded free for 30 days 
                The link is for users new to Rounded only and offers a free, unrestricted 30-day free trial of Rounded for users who pay tax in Australia or New Zealand. No credit card needed.

                Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

                Check out my FREE Pricing Training you need to set your prices for profitability.

                ________________________________________________________________________ 

                This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

                ________________________________________________________________________

                8 min
              • Ep#39: How to Fix Underpricing

                Are you charging enough? The three-part pricing formula you need.

                Psst! Want to hear a money secret? Almost every female and non-binary business owner I’ve met is underpricing. If you think you might be undercharging, you’re not alone.

                In this mini Money Secret episode, we’re diving into the three essential elements of pricing that go beyond just the numbers. Pricing isn’t just about picking a number that feels right. It’s about making sure your business is sustainable, profitable, and positioned for long-term success.

                It’s time to stop playing small and start charging what your work is worth.  Hit play now 🎧

                 

                What you'll learn in this episode:  

                • Pricing as mathematics: How much do you want to earn? What are your expenses? What’s your revenue goal? The math matters.
                • Pricing as money psychology: Your personal history with money is shaping the way you price your work, often without you realising it.
                • Pricing as demand creation: People need to want what you’re offering at the price you’re charging. That means positioning, branding, and marketing play a huge role.
                • ________________________________________________________________________

                  We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

                  In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

                  Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

                  ________________________________________________________________________

                  Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

                  If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

                  👉 Try Rounded free for 30 days 
                  The link is for users new to Rounded only and offers a free, unrestricted 30-day free trial of Rounded for users who pay tax in Australia or New Zealand. No credit card needed.

                  Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

                  Check out my FREE Pricing Training you need to set your prices for profitability.

                  ________________________________________________________________________ 

                  This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

                  ________________________________________________________________________

                   

                   

                  8 min
                • Why You Should Productise Your Services Ep#38

                  Why Packaging Your Services Into Offers is a Game-Changer

                  In this episode of Money Secrets, Fi Johnston unpacks the objections many service providers have about packaging their work, and makes the case for why three simple offers can transform the way you do business.

                  From the fear that “every client and project is different” to the overwhelm of custom quoting, Fi shares why bespoke will send you broke, and how creating three clear service packages gives your clients confidence, clarity, and agency while making your business more sustainable.

                  If you’ve ever resisted packaging your services because you thought it would limit your creativity, this episode is here to flip that thinking. Packaging isn’t about taking away your uniqueness. It’s about stepping fully into your expertise and helping clients make safe, empowered decisions.

                  🎧 Tune in for mindset shifts, practical frameworks, and truths about what packaging can do for both your clients and your business.

                   

                  What you'll learn in this episode: 

                  • Why positioning yourself as the expert means leading clients through a clear process, not waiting for them to decide what they need.
                  • How to design three packages that meet client goals without losing the ability to customise.

                  • The psychology of three options and why most people will choose the middle one.

                  • How transparent pricing reduces client anxiety and helps you attract better leads.

                  • Why packaging makes marketing easier, streamlines your systems, and helps you plan capacity.

                  • How templates and processes built around your packages save time and reduce overwhelm (especially for neurodivergent business owners).

                  • Why packaging your services isn’t just good for your clients, it’s also the smartest way to grow a sustainable business.

                    ________________________________________________________________________

                    We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

                    In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

                    Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

                    ________________________________________________________________________

                    Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

                    If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

                    👉 Try Rounded free for 30 days 
                    The link is for users new to Rounded only and offers a free, unrestricted 30-day free trial of Rounded for users who pay tax in Australia or New Zealand. No credit card needed.

                    Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

                    Check out my FREE Pricing Training you need to set your prices for profitability.

                    ________________________________________________________________________ 

                    This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

                    ________________________________________________________________________

                    21 min
                  • Ep#37: 15 Years of Peach - from an olive grove to today

                    15 Years of Peach: From an olive grove to today

                    It’s part celebration, part business story, and part deep dive into the lessons learned over a 15-year entrepreneurial journey. In this episode, Fi Johnston takes you behind the scenes of Peach Business from its unexpected origin in a windswept olive grove to the businesses, projects, and lessons that have shaped it.

                    Fi shares the path that led her from a small tax practice to a craft brewery, a venture capital firm, and to starting Peach in 2010. You’ll hear about the clients that became long-term collaborators, the side businesses that didn’t make it, and the bold ideas (like Ripple Festival) that continue to keep her inspired.

                    If you’ve ever wondered what 15 years in small business really looks like—the wins, the detours, the hard calls, and the personal costs, this episode is a masterclass in resilience, intentional growth, and building something that lasts.

                    🎧 Tune in for a mix of business storytelling, hard-earned lessons, and practical takeaways from a decade and a half in the small biz trenches.

                     

                    What you'll learn in this episode: 

                    • Why hitting a 15-year milestone is so rare in small business, and what it really takes to get there,
                    • The career steps and pivotal jobs that shaped Fi’s approach to money, business, and leadership,

                    • How a chance meeting at Mount Zero Olives sparked the idea (and name) for Peach Business,

                    • Why Fi believes in simplifying your business model before adding a second brand, product, or revenue stream,

                    • The importance of knowing your capacity, and how overcommitment can quietly sabotage your business,

                    • Why some of Fi’s longest client relationships eventually ended by her own suggestion (and why that was the right move),

                    • The real impact of running multiple ventures at once, and why focus matters more than “having lots of irons in the fire.”

                    • How Good Money Club became the heart of Peach and why members stay beyond their initial commitment,

                    • The thinking behind launching Ripple Festival and what it means to merge business and creativity on a large scale,

                    • Why “small business never ends” and the importance of building rest, breaks, and boundaries into your calendar,

                    • The personal sacrifices that come with a long business journey—and how to protect your mental and physical health along the way.

                       

                      ________________________________________________________________________

                      We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

                      In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

                      Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

                      ________________________________________________________________________

                      Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

                      If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

                      👉 Try Rounded free for 30 days 
                      The link is for users new to Rounded only and offers a free, unrestricted 30-day free trial of Rounded for users who pay tax in Australia or New Zealand. No credit card needed.

                      Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

                      Check out my FREE Pricing Training you need to set your prices for profitability.

                      ________________________________________________________________________ 

                      This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

                      ________________________________________________________________________

                      41 min
                    • Ep#36: Business Lessons (and a love letter) to The Bear

                       What The Bear teaches us about small business

                      It might sound like a TV review—but this episode is part strategy, part storytime, part love letter to The Bear (and its soundtrack). If you’ve ever wondered why running a business feels so intense—or how to do it with more intention—this episode will hit just right.

                      Fi dives into one of her all-time favourite shows, The Bear, and breaks down the small business lessons hiding in the stress, the shouting, and the sandwiches. From pricing and pressure to team dynamics, mental health, and the sneaky parts of your business that are quietly profitable, this is a deep (and very fun) look at how small businesses actually work—and where they go wrong.

                      You don’t need to have watched the show to get something out of this one. But if you have watched it… you're going to feel very seen.

                      🎧 Tune in for a fiery mix of TV chaos and small biz strategy—and the surprisingly deep lessons hiding in a beef sandwich shop.  

                       

                      What you'll learn in this episode: 

                      • Why change in small business is hard—and what happens when a new owner (like Carmy) tries to do everything at once without bringing the team along.
                      • The real cost of clinging to your OG customers, keeping prices frozen in time, and resisting innovation in the name of loyalty.
                      • Why efficiency doesn’t just come from better systems—it comes from team buy-in, shared goals, and clear communication.
                      • The connection between mental ill health and a failing business—and why prioritising your wellbeing is essential (not optional).
                      • What happens when your business goes viral before you're ready, and why a sudden surge in demand isn’t always a good thing.
                      • Passion vs. workaholism: how to recognise when your drive is tipping into burnout territory.
                      • When the “sexy” part of your business (the one that gets attention) is secretly draining your time, money and energy—while the quiet, boring bit is actually profitable.
                      • What to think about before changing your business model—like who you serve, how you make money, and what skills your team really needs.
                      • Why the pursuit of excellence often comes with discomfort—and why being liked by everyone isn’t the goal
                      • What Sid teaches us about leadership—and how listening first can change everything about how your team shows up
                      • Why acts of service matter—and how being of genuine help to your clients can be your most powerful business strategy.
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                        We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

                        In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

                        Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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                        Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

                        If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

                        Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

                        Check out my FREE Pricing Training you need to set your prices for profitability.

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                        This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. 

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                        56 min

                      About Money Secrets

                      From the publisher's feed

                      Financial and business strategies for purpose-led entrepreneurs. Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder.