If you’ve ever felt overwhelmed by your agency’s numbers—or just kind of guessed your way through profitability—this episode is your wake-up call.

Whitney Lee sits down with Louise Hipperson, CEO of The Finance Agency, to unpack what’s really going on behind the spreadsheets. Louise shares her own journey into finance, then dives into what every agency owner needs to understand: how to use financial data to make smart decisions and actually boost profitability.

In this episode, you’ll learn:

• Why team utilization and project scoping are make-or-break metrics

• How to use billable rates strategically

• The power of niching down (yes, even when it feels scary)

• What most agency owners get wrong about money—and how to fix it

If you're ready to shift from flying blind to making confident, data-backed moves in your business, this one’s a must-listen.

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The Finance Agency on Instagram

Louise Hipperson on LinkedIn

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Whitney on Instagram

Whitney on LinkedIn

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